• Netflix: Improving user acquisition through UX


Challenge Details

Case Study brief: In this challenge, you will need to improve the acquisition funnel for Netflix
Difficulty: Medium
Skills Evaluated: Analytical Ability, Communication Skills, Design, Problem Solving, Research


Netflix is looking to grow massively in India and is focusing a lot on this market. It recently also launched a much cheaper 4th plan, so as to attract more paying users. And while Netflix is working hard on the content, marketing and pricing of its product for India, we feel it can tweak its UX to cater to India's unique market, to make inroads.

In this challenge, you need to find 1 most impactful product change that will drive user acquisition for Netflix in India. This change can be substantiated with examples/mockups/wireframes as also user research.

The quality of your solution/improvement will be judged on the depth to which you go. So, generic solutions like: localisation of content will not do. You need to explain the ‘Why’ and ‘How’ parts: Why would a particular solution work and how can it be made to work by Netflix in India.

And while there can be several areas that can be improved, you need to focus on the most impactful one. So between two solutions you should pick the one which drives user acquisition more.

At the core of the solution must also be the reason why Netflix must make the change specifically for India, given that it is a relatively successful product across markets, offering a fantastic user experience, in general.

Important points:

- You must only focus on product changes. Hence, while it’s tempting to say: create more Indian content, this solution is unrelated to the product (directly) and hence not acceptable. However, if the content can be improved using the product, you can develop it in your solution

- Additional points for solid, primary user research

- If you are using screenshots, it’s a good practice to annotate them

- You can solve for any one platform: Android or iOS. Apart from app, you can also look at communication improvements that Netflix does to reach out to a new user

- Netflix is NOT hosting this challenge. This is a Learning exercise. However, all top solutions will be shared with Netflix India team

Resources & Reading:

24 Jul: India most important market for Netflix, launches a mobile-only plan at Rs 199, Business Today

11 Jul: For Netflix, being a premium service in India has its perks Quartz

Nov ‘18: Airtel offering free 3-months Netflix subscription worth Rs 1,500 ET 

iOS app & Reviews 

Android app & Reviews 

App screenshots (iOS US)

View More ▼ Close

🤺 Powers


Choose a Mode to Unlock ✨ Special Powers ✨


⏱ You will have 1 week to complete this challenge

$ 4.99
Challenger icon

Challenger

  • Youtube icon View  Discussion Recording
  • 🔖 Certificate  of Appreciation
  • 💯Get  UXP, Overall Score  &  Leaderboard Rank
  • Access to  Discussion forum 
$ 9.99
Zen icon

Zen

  • 📊 Detailed  Scorecard
  • View  All Solutions if you Submit
  • +
  • Ninja iconEverything in Challenger
superpower
🗣Get 1-on-1 Feedback
$ 10
superpower
💬Assist Mode
$ 10

#

Name

Score

Solution

Gold Medal
Profile photoRashmi  
8.7
Silver Medal
Profile photoJessica  
8.1
Bronze Medal
Profile photoNahush  
7.8
4
Profile photoTony  
7.4
5
Profile photoAkash  
6.7
6
Profile photoAgilan  
6.5
6
Profile photoMohammed  
6.5
6
Profile photoRishabh  
6.5
7
Profile photoArpit  
5.8
8
Profile photoDeepak  
5.7

View All solutions from this case study $ 99
  • Calendar1 year Unlimited access
  • 100150+ solutions repository
  • Youtube icon Youtube Livestream + Discussions
  • grrentick Solutions to all future case studies
  • Money25% off on UXHack offerings

View Free solution for Netflix Challenge

  • Gift
    Access to 50+ solutions
  • Trophy
    One solution from every challenge
  • Video
    View discussion preview videos
  • card
    No card details required
Continue with Email
Already a UXHack Member?Login