• Policybazaar: Improve User Flow for Purchasing Health Insurance

Challenge Details

Case Study brief: In this challenge you need to improve the user flows so that people can easily purchase health insurance online
Difficulty: Medium
Skills Evaluated: Analytical Ability, Communication Skills, Ideation, Prioritization, Research

Personal health insurance has been an oft neglected matter in India. Some studies suggest only 20% of the population has health cover, most of it is via government based schemes (PMJAY) or group health insurance (provide by organisations to employees).

Over the last year, with the onset of the pandemic, personal health insurance has seen significant growth: across insurers, health insurance saw the highest increase in premiums as individuals rushed to opt for more cover than what they had from group policies, as also new users bought health insurance.

Traditionally, in India, insurance is a product that is predominantly sold offline: via agents, banks. But with the pandemic, this mode of sale is less effective. And so online health insurance gains much more importance.

With the added importance, come the issues: insurance is not an easy product to understand. Some would even call it complex: there are several terms, conditions one needs to understand first. And within health insurance a number of factors help determine which is the right insurance for a person. 

Hence, rather than an e-commerce like purchase flow, insurance is sold online via an assisted flow: with an agent assisting the person to decide.

This is not to everyone’s liking: some would even consider getting repeated calls for buying insurance as spam, even if they themselves visited a website.

With this background, you need to find ways in which the experience of buying health insurance can be simplified on Policybazaar's Website, the largest insurance aggregator in India.

The ideas and changes you suggest could be related to design changes, visuals, user flows, information shown etc. Infact, you could suggest a completely different flow. The goal is to simplify the buying experience and try and see if the user can complete the purchase without assistance.

Please limit your ideas and suggestions to a maximum of 3. You may list others too, but only the first 3 will be considered. It could also be just one main, super impactful idea.

Please note:

  • We recommend primary user research to uncover true pain points. This will help cut out noise and surface level issues
  • You can choose either the mobile or the desktop version of the website
  • Annotated screens are a great way of highlighting issues and showcasing suggestions for improvements
  • We are not looking for redesigns: simple mocks/wireframes will also do, but are not essential
  • Policybazaar is NOT hosting this challenge. This is just a learning exercise

More reading: 

View More ▼ Close

🤺 Powers

Choose a Mode to Unlock ✨ Special Powers ✨

⏱ You will have 4 days to complete this challenge

$ 4.99
Challenger icon


  • Youtube icon View  Discussion Recording
  • 🔖 Certificate  of Appreciation
  • 💯Get  UXP, Overall Score  &  Leaderboard Rank
  • Access to  Discussion forum 
$ 9.99
Zen icon


  • 📊 Detailed  Scorecard
  • View  All Solutions if you Submit
  • +
  • Ninja iconEverything in Challenger
🗣Get 1-on-1 Feedback
$ 10
💬Assist Mode
$ 10





Gold Medal
Profile photoVikas  
Silver Medal
Profile photoTanisha  
Profile photoAhammed  
Profile photoVishalika  
Profile photoDeepan  
View Preview of Challenge Discussion

View All solutions from this case study $ 99
  • Calendar1 year Unlimited access
  • 100150+ solutions repository
  • Youtube icon Youtube Livestream + Discussions
  • grrentick Solutions to all future case studies
  • Money25% off on UXHack offerings

View Free solution for Policybazaar Challenge

  • Gift
    Access to 50+ solutions
  • Trophy
    One solution from every challenge
  • Video
    View discussion preview videos
  • card
    No card details required
Continue with Email
Already a UXHack Member?Login