• Nutrition & Wellness

Challenge Details

Brief Description: In this challenge you need to find ways in which Zomato can cater to the nutrition and wellness needs of its users, via the app
Difficulty: Medium
Skills Evaluated: Analytical Ability, Communication Skills, Ideation, Prioritization, Research

In the last few weeks, Zomato has achieved something remarkable: it has unlocked the value that its user base carries in the form of an IPO, valuing it at $8bn.

This despite being a loss making company, and operating in a discount fuelled, competitive market, albeit a duopoly.

Even so, now that Zomato has achieved what most startups (and most importantly investors) set out to do, the focus will move to the most important metric: profitability.

While its delivery and ad listing arm will no doubt gain more traction, with ordering becoming a habit, there is a limit to the margins this business can deliver. 

And there is a strong competitor, equally well funded, to keep things in check. Plus, there exists the possibility of Amazon entering the fray and restaurants moving away, if commissions are increased.

Amidst all this, Zomato has kept its options open with 2 plays: it recently invested in Grofers and within its app it talks about ‘Nutrition’ 

This challenge is focused on the 2nd bit of Nutrition and well being.

While food ordering is becoming more prevalent, there is no doubt that some people still have concerns on regularly ‘eating outside food’. It isn’t considered ‘healthy’ and for most people, ordering is an occasion.

Even for regulars, concerns exist on if what is being consumed is ‘good’: it’s not a question of food safety, more a question of the impact the food has on our bodies and health.

Zomato is uniquely positioned to be a ‘Food app’ for its users. i.e. Go beyond the small framework of being a ‘Food delivery app’.

So, in this challenge, you need to find ways in which Zomato can reposition its ‘Nutrition’ play, so as to make it more meaningful to users. The goal is to help users make better food choices, while also taking away the guilt of eating ‘outside food’.

Presently, the ‘Nutrition’ tab is only focused on a marketplace for supplements and white labelled products. But you need to imagine what more this section can be, especially given the trove of data Zomato has.

Your submission can be in the form of a note or a design/wireframe/mock on what this tab should be about.


  • We do not expect pixel perfect designs: that is not the intent of the challenge. The focus should be on your concept for Nutrition on the app and how well you execute it (hint: nudges)
  • We recommend primary user research, to gain insights from regular users, to understand what ‘Nutrition’ truly means to them
  • The scoring parameters are mentioned in the brief above, with a heavy focus on ideation and communication skills
  • This challenge is NOT hosted by Zomato and is a learning exercise
View More ▼ Close

🤺 Powers

Choose a Mode to Unlock ✨ Special Powers ✨

⏱ You will have 4 days to complete this challenge

$ 4.99
Challenger icon


  • Youtube icon View  Discussion Recording
  • 🔖 Certificate  of Appreciation
  • 💯Get  UXP, Overall Score  &  Leaderboard Rank
  • Access to  Discussion forum 
$ 9.99
Zen icon


  • 📊 Detailed  Scorecard
  • View  All Solutions if you Submit
  • +
  • Ninja iconEverything in Challenger
🗣Get 1-on-1 Feedback
$ 10
💬Assist Mode
$ 10





Gold Medal
Profile photoAnshul  
Silver Medal
Profile photoHarshit  
Profile photoVikas  
Profile photoVishalika  
Profile photoAhammed  
🔑 View Solution
Profile photoDeepan  
Profile photoPrakhar  
Profile photoAkash  
View Preview of Challenge Discussion

🔐 Choose a plan to Unlock all solutions

Take Challenge gives you the ability to test your skills in solving real world product problems, on-demand. These challenges are featured problems from our Hackathons, events and Learning Hackathon initiatives and are based on solving real world UX problems.

When you take one of these challenges:
- You will be able to solve for these problems and see how your solution ranks amongst peers submissions
- View the Top solutions given by Product and Design professionals
- All submissions are graded by UXHack and you get a score for your submission alongwith a Certificate of Participation
- Get one-on-one feedback for improvement areas, which our participants love

Various benefits which you can get by taking challenges:
Improve your skills
- Test your skills on a real world product problem and identify your strengths and weaknesses
Peer based Learning
- Refine your thinking by viewing other top solutions
- Gain knowledge about the said product & industry that can help you prepare for an interview for similar companies. Most companies do give out similar case studies to solve as part of their hiring process
- We help companies hire through our community and they seek our recommendations on who is the best fit. Thus, your submissions help us to recommend your profile wherever it fits in best and we don't have to just rely on your CV/past portfolio
- You get UXPs for your submission which helps you improve reputation on UXHack platform and improve your ranking in overall leaderboard. We have an annual leaderboard which we announce in January where we promote top 10 across our newsletter and social media platforms.

Our challenges cover a gamut of Product & Design skills such as User Research, Competition Analysis, Wireframing, Prioritization, Information Architecture, Interaction Design and more

The grading of submission is done by the UXHack team. We grade any submission on various parameters on a 10 point scale (few parameters change basis the challenge in consideration). However, some common parameters usually are: Problem Solving, Research & Solution Detailing
An overall score is calculated for the submission which is not the average of scoring parameters. Overall score is also on a 10 point scale.

Once you register for a challenge, a submission window is available on the same challenge page. You can submit your solution on the challenge page itself and if need be attach documents (PDF recommended)

Once you submit a solution, and after the end of the due date, your submission is evaluated by the UXHack team. It takes us maximum of 3 days to share your scores with you. Based on the plan you avail, after your scores are published, you get to view a detailed scorecard as well as see other solutions. If you have opted for a feedback, you also get personalized feedback.

Please note: Once submitted, you can make unlimited changes to the solution, before the due date.

You can opt for Assist mode as shown above where our experts will guide you on how to approach. Also, you get access to a Whatsapp group of previous participants where you can also post your queries.

There are two ways to do that:
- You can take this challenge and opt for Zen or a Booster. Provided you submit your solution, post the due date, you will be able to see other solutions.
- Or, if you just want to view solutions, Click Here

View Free solution for Zomato Challenge

  • Gift
    Access to 50+ solutions
  • Trophy
    One solution from every challenge
  • Video
    View discussion preview videos
  • card
    No card details required
Continue with Email
Already a UXHack Member?Login