Process Manager

Overview

The role focuses on optimization and analytics consulting, driving A/B testing, multivariate and personalization initiatives for web and mobile properties. It involves designing test strategies, analyzing results, and delivering actionable insights to improve digital user experiences.

Responsibilities

• Provide site and mobile app optimization consulting, including customer journey analysis, personalization, and A/B testing for client accounts.
• Design, execute, and analyze A/B, multivariate, and personalization tests using Adobe Analytics, Google Analytics, Decibel, or equivalent tools.
• Set up pre-test analytics such as Adobe workspace, minimum detectable effect, sample size, and test run time estimations.
• Develop optimization roadmaps, prioritize tests, and deliver personalized digital experiences across web and mobile platforms.
• Collaborate with delivery teams to establish best practices, conduct tag audits, and define measurement strategies and KPIs.

Eligibility

• Domain expertise in optimization, A/B testing, and digital analytics
• Experience consulting on site/mobile app optimization and test analysis
• Graduate degree in any stream (minimum requirement)

Skills