Media outlets find it challenging competing for time share.

At a time when users are turning off app notifications and inshorts is in vogue, Bloomberquint’s Whatsapp news feature is the work of genius.

What works here are 2 things:

- The seamless way in which you sign up/subscribe. It’s totally intuitive.

- But more importantly, Bloomberquint respecting the user by not spamming and only sending 4-5 genuinely good articles a day

For any content based property, this is a ‘feature’ definitely worth trying out.