Finding the right kind of insurance is painful. So it was refreshing to see Lemonade’s chat based insurance flow.

What works well:

- The flow feels ‘non-intrusive’

- I didn’t realize the number of inputs I gave, it felt like a breeze

- The fact that I was interacting and not just inputting, put me at ease

- it was just simple

Definitely worth a look: lemonade.com

(Try the mobile site)