Finding the right kind of insurance is painful. So it was refreshing to see Lemonade’s chat based insurance flow.
What works well:
- The flow feels ‘non-intrusive’
- I didn’t realize the number of inputs I gave, it felt like a breeze
- The fact that I was interacting and not just inputting, put me at ease
- it was just simple
Definitely worth a look: lemonade.com
(Try the mobile site)