Swiggy Pop: A Meal in a Pop

Swiggy Pop: A Meal in a Pop

Swiggy recently introduced a short time based, free food delivery offering in some cities.

What I really liked:

- one of the few flows where the entire transaction is completed on the ‘same page’. There are literally no forward flows: choose, click, slide, done

- Excellent use of defaults: If you have your address setup, and payment mode, Swiggy defaults to the ‘preferred ones’

Perfect for someone who doesn’t want to be bothered with ‘over - choice’ing

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