Uber Spotlight: A simpler way to Spot your ride

Featured Snippet is submitted on behalf of Karthik Srinivasan, Communications Consultant, ex-Ogilvy, Flipkart -


Uber has now introduced the Spotlight feature in India. You tap on the color button at the side of the app to let your app's full interface glow in one color. That color will glow in the driver's app too. In a crowded place you need to hold your phone for the driver to see - he matches color and finds you instead of speaking to you while driving. Though, I do wonder what happens if 2 people close to each other pick the same color? Are we back to square one?

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