Doing push notifications the right way

| 13 Apr 2019

A featured snippet by Sonika Chhonkar, Associate Lead, UI/UX at TO THE NEW:


Many of your phones are getting bombarded with notifications. While making a move of clearing all notifications in my phone, got my eyes on one of the top fashion clothing brand #myntra app notification by saying; Why Stop just Shop, We saw what you did yesterday, You were Checking Out Top...:)

I am amazed to see how they are trying to engage their end users through push notifications. They are pretty good at evoking human emotions. Myntra shopping experience is truly wonderful.

Please let me know what do you think.


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