It was refreshing to see an Amazon page offering a Hindi Beta version today. The translations were pretty decent but what I liked more is the nudge to try it out. Unlike Google’s option where you might miss it, this one is unmissable. I think it shows the level of confidence Amazon has even in what was likely an A/B test for a ‘Beta’. Now waiting for other e-commerce companies to follow suit and give people what they really need.

While the move to vernacular seems long overdue, it’s refreshing to see Amazon take a lead. Kudos!

PS: What I liked most is that the translation are not literal but a mix of Hinglish and some common sense