Indigo is the largest airline in India and enjoys a significant market share. When a user tries to book a flight on their mobile site, this is the page shown.

Improve this screen, so that the information needed for booking a flight, is communicated effectively, while ensuring consistent design patterns. Also, the goal should be to reduce cognitive load for the user, with imrpoved prioritisation of elements and how they are shown.

Note: You need to design only 1 screen of the mobile site (and only the first fold), Please do not use any annotations or explanations in your designs

Dhan is an India-based online trading platform built mainly for super traders and long-term investors. You can invest in Stocks, Mutual Funds, Commodities, and other market instruments.

A key feature for any trading platform is letting users monitor a stock movement by setting price alerts. When a desired price is met, the user is notified of the same.

This is the screen shown in Dhan's mobile app to let users set price alerts for a stock. Improve and simplify this screen to make it easier for a user to do the desired action quickly. You can add, modify or remove components as needed.

Note: You need to design only 1 screen of the mobile app (Android or iOS). Please do not use any annotations or explanations in your designs

Zepto is a dedicated quick commerce app. Some of the elements of the app were recently redesigned, to highlight savings, more so than previously.

Improve this screen which has a listing of different products, alongwith savings shown. The goal should be to maintain design consistency, in terms of color, fonts and elements, while also showing the savings.

Note: You need to design only 1 screen of the mobile app (Android or iOS). Please do not use any annotations or explanations in your designs

Uber India has recently launched its subscription service in India. Called Uber One, it provides 10% credits on rides, better drivers and support.

Improve this screen, which is used to communicate benefits of this subscription. You can add/remove elements, nudges, improve copy et al, while ensuring the core proposition is communicated clearly to the customer. You can choose dark or light theme.

Note: You need to design only 1 screen of the mobile app (Android or iOS). Please do not use any annotations or explanations in your designs

Bajaj Finserv is a leading Indian financial services company that offers a wide range of products, including loans, insurance, investments, and other financial solutions to individuals and businesses.

One of the online utilities provided by them is a Fixed Deposit (FD) Calculator. A website visitor can use this utility to calculate their FD returns. The user must input their deposit amount and tenure and select payout preferences to get an overview of their maturity and payout details.

Improve this screen to make it more intuitive for users to give relevant inputs and see the key benefits. You can add elements to this screen or completely redesign it while maintaining overall consistency with the rest of the Bajaj Finserv website.
Note: You need to design only 1 screen for the web. Please do not use any annotations or explanations in your designs.

BookMyShow lets users book tickets for events and movies online. Recently, there has been a lot interest in concerts in India, from Coldplay to Maroon5. This is the page that is shown to a user when booking tickets for such a concert.

Improve the design of this page so as to make the user's experience of booking a ticket, for a concert, easier than it is presently. You may consider completely changing the layout and/or style of the current design.

Note: You need to design only 1 screen for the mobile view (not app) and only the first fold. Please do not use any annotations or explanations in your designs

Lenskart is an online platform where people can buy eyewear: glasses, contact lenses etc. This screen is shown to a user, once they select a frame for their eye glasses.

Simplify the design of this screen to make it easy for the user to choose a lens. You can add or remove information, along with tags and nudges. You can also choose to completely change the design of the page or choose a different approach to lens selection.

Note: You need to design only 1 screen of the mobile site. Please do not use any annotations or explanations in your designs. This challenge is for Lenskart mobile site and not the app

UTS app from Indian Railways is used to book unreserved tickets and platform tickets. The screen shows ticket booking for travel within Mumbai city (Local trains).

Improve the design of this screen so as to reduce cognitive load when trying to book a ticket, on the go. Also try and improve the prioritisation of the elements shown, based on what matters to the user.

Note: You need to design only 1 screen of the mobile app (Android or iOS). Please do not use any annotations or explanations in your designs

Popular tech Youtuber, MKBHD or Marques Brownlee, recently launched the Panels app, which is a wallpaper app. After intial hiccups, the app has been improved significantly.

This screen is shown to a user during onboarding. The user needs to select 5 styles/creators, so as to customize their wallpaper feed. Improve this screen so that users get more context about the creators and style. You can add elements to this screen, or completely redesign it, while maintaining overall consistency with the rest of the app.

Note: You need to design only 1 screen of the mobile app (Android or iOS). Please do not use any annotations or explanations in your designs

Cityflo is a premium bus transporter, focussed on office goers in popular business districts (presently Mumbai). Officer goers can book, track and manage their rides from the Cityflo app.

Imrpove this screen which is used to show the route that a particular bus will take, alongwith information, images and co-ordinates of the stops. You may consider adding/removing elements to your design. The goal should be to make a user's experience of seeing the full route and their pick-up point, simple.

Note: You need to design only 1 screen of the mobile app (Android or iOS). Please do not use any annotations or explanations in your designs

Amazon Alexa is a voice-based bot system. A user can ask Alexa to perform tasks such as playing music, telling jokes, and reading the latest news through her voice. It can even help control smart applicants in your home.

The Alexa app shows the given screen. Improve this screen so users can easily see the benefits and take the next steps like adding a new service.

Note: You can improve either the screen of the iOS or Android app. Please do not use any annotations or explanations in your designs

Canva is a design tool for creating banners, videos, presentations and more. This screen is shown to a user just after login.

Improve this screen, so that it appeals to users, both new and returning. You will need to prioritise elements that actually matter to a user and at the same time reduce complexity for new users, with your design

Note: You need to improve only the highlighted portion of the screen for desktop, and only the first fold. Please do not use any annotations or explanations in your designs

Product Hunt is a platform where you can launch major versions of your product to get early traction and feedback from product enthusiasts.

The screen shows a mobile view of a product's 'About the launch' section. Improve this design to increase readability and highlight the right information.

You can add or remove elements as deemed fit.

Note: You need to design only the 'About the launch' section. Please do not use any annotations or explanations in your designs. This challenge is for the Product Hunt mobile site

Wikipedia is the world's online encyclopedia. Given the prominence of search based answers and tools like ChatGPT, its significance today is reducing. Every so often, Wikimedia, which is a non-profit behind Wikipedia, runs a donation drive. The highlighted section is shown to a user when they navigate to a page on Wikipedia for the first time.

Improve this section, so as to make it more compelling for the user to donate to the Wikimedia Foundation. You may choose to completely change the message shown, as well as its form, layout and location on page. However, the panel for donation needs to be visible in the first fold of the page.

Note: You need to design only 1 screen for the desktop view and only the first fold. Please do not use any annotations or explanations in your designs

Digiyatra is an app that aims to make the entry into airports seamless for travelers. Flyers can add their boarding pass and make their airline boarding experience completely paperless, without the need to carry or show any personal ID.

Improve this screen, which is the virtual boarding pass shown by travelers at entry, security and boarding points. The goal should be to enable easy access (to airport/flight) and easy availability of flight, passenger and gate information. You may also consider adding nudges (transactional/info/commercial), given this screen will be viewed several times by the flyer.

Note: You need to design only 1 screen of the mobile app (Android or iOS). Please do not use any annotations or explanations in your designs

Housing is a platform where you can find properties for Buy and Rent. It competes with multiple players in the market like MagicBricks, 99acres and more.

This screen is from Housing's mobile app and shows a detailed view of the residential property available for rent.

Improve this screen to make it easier for users to discover and identify relevant information about the property and take the next steps. You can add or remove elements as deemed fit.

Swiggy is a delivery platform, primarily used for food delivery. The company has a cancellation policy which is shown as the image above, just before placing the order.

Improve the copy and design of this pop-up so as to communicate the policy more effectively. The goal should be that users both read and understand what the policy is. You can use nudges, illustrations etc to better communicate the message

Note: You need to design only 1 screen of the mobile site. Please do not use any annotations or explanations in your designs. This challenge is for Swiggy mobile site and not the app

The 2024 Olympics are on and Google provides a quick way to know the schedule of upcoming events. This view is especially useful if you want to know when athletes from your country are in action.

Improve this screen to reduce the clutter and bring in overall consistency across elements. The key ask is for the user to be able to quickly know the upcoming events and timings. Post the redesign, the page should still look like a part of a Google search result.

Note: You need to design only 1 screen of the mobile site. Please do not use any annotations or explanations in your designs

Google Pay is a payment app primarily used for UPI payments at merchants, recharges and bill payments.

Reimagine and redesign the homescreen of the app. You can consider adding new elements/use cases & nudges or drop elements that you feel are not needed. The goal is to create a fresh design & improve prioritisation, while also maintaining usability and functionality, as before.

Note: You need to design only 1 screen of the mobile app (Android or iOS). Please do not use any annotations or explanations in your designs

Razorpay is a payment solutions provider for businesses. One of the key use cases for which businesses use them is to take online payments from their customers.

Razorpay makes money by charging a percentage basis the total transaction value. The given screen is a part self-serve dashboard using which the businesses can download the Monthly Invoice (i.e. total fees charged by Razorpay to the business)

In B2B transactions, an invoice is needed by business for accounting and tax filing purposes.

Improve this screen to simplify it for a business user to quickly download the monthly invoice.

Indian telecom operators recently increased tariffs by ~20%, making the plans pages more important for customers, as they look to optimise their spends vs value received. Airtel is one such operator that has increased tariffs.

Improve the design of this plans listing page so as to ensure that customers are easily able to understand plan benefits and compare them. Also, consider adding/improving nudges and/or removing redundant elements..

Note: You need to design only 1 screen of the mobile site. Please do not use any annotations or explanations in your designs

Ixigo is a travel booking app with train bookings, via Indian Railways, as its primary usecase. The company recently IPOed and also underwent a redesign. The earlier design was known to be efficient, user friendly and extremely functional.

Improve the design of this screen so as improve readability, bring in consistency and also make it easy for users to get the key information they need, while trying to book a train ticket. Also consider improving the nudges, pills and other design elements shown. Where possible try and reduce clutter.

Note: You need to design only 1 screen of the mobile app (Android or iOS). Please do not use any annotations or explanations in your designs

PhonePe is a payment app focussed on UPI payments, besides several other payment related use cases. It offers users the option to pay utility bills and also get reminders.

Improve this screen which is a detailed view of a payment reminder for electricity bill. The goal should be to prioritise information better, improve legibility and if possible improve the visual aesthetic. The resdesigned screen should look like a PhonePe screen (maintain design consistency). You can add/remove elements/nudges, but ensure the key information is retained

Note: You need to design only 1 screen of the mobile app (Android or iOS). Please do not use any annotations or explanations in your designs

Discord is a community messaging and engagement platform. For a returning user, it can be quite daunting to catch up on unread messages, especially if there are multiple channels in a community.
How can this problem of unread messages be solved for a user? You can add new sections/elements as needed or create a new screen for such messages.

Note: You need to design only 1 screen for the desktop view and only the first fold. Please do not use any annotations or explanations in your designs

Cred is one of the leading fintech app that pioneered giving benefits when you do a credit card payment through its app.
Over time, it has added more use cases to the app.
One such use case is that users can now track eligible offers for their credit card.
Improve this screen to make it easier for users to discover and identify relevant offers across their credit cards. You can add or remove elements as deemed fit.

Note: You need to design only 1 screen of the mobile app (Android or iOS) and only the first fold. Please do not use any annotations or explanations in your designs

McDonald's India has an India focussed app, predominantly used for availing exclusive offers in stores as also food delivery

Redesign this screen, to look more like the homescreen of a food (QSR) app, to be used at outlets + delivery. Focus on elements that need to added to make this screen more appealing to users, as also personalisation elements. You can follow your own design style or reuse McDonalds' existing style.

Note: You need to design only 1 screen of the mobile app (Android or iOS) and only the first fold. Please do not use any annotations or explanations in your designs

Netflix, the original video streaming OTT, is facing headwinds, both globally and in India. It has revised its plans several times to match with how Indians perceive and value content. Jio's recent push for low priced premium plans has also impacted Netflix.

Improve the design of this plans page which is shown to a user when restarting their subscription. The goal should be to make it easy for the user to compare & understand the differences in the plans and choose the appropriate one. Nudges, hints can be welcome additions, but should not be overly done.

Note: You need to design only 1 screen of the desktop site and only the first fold. Please do not use any annotations or explanations in your designs

Blinkit is a quick commerce platform aimed at impulsive and last minute purchases, eg grocery. The app's design is similar to/based on its parent company: Zomato

Improve the design of the order summary page, which is presently a near replica of Zomato (a food delivery app), to reduce clutter and make it relevant to quick commerce users. You can also think of adding/removing elements based on their relevancy for a quick checkout.

Note: You need to design only 1 screen of the mobile app (Android or iOS) and only the first fold. Please do not use any annotations or explanations in your designs

Mygate is an app used by societies, especially in cities, to manage access control for various visitors: deliveries, cabs, maids, guests. The company recently underwent a major rebranding exercise, to position itself as a 'life experience tech' company.

Improve this screen which is used to show approvals given for entry into a society, by a user. Especially focus on the card layout, style and elements shown, as well as the priority of content within each card. You can choose to add/remove tags and their style/color.

Note: Note: You need to design only 1 screen of the mobile app (Android or iOS) and only the first fold. Please do not use any annotations or explanations in your designs

HDFC Bank is the largest private bank in India. It recently launched a redesigned app after working on it for more than 3 years. However, based on customer feedback, the app's design leaves a lot to be desired.

Reimagine the above screen (homescreen) to match with what a customer expects from a modern bank in terms of overall design. You are free to adopt your own design language. Also make sure that the primary usecases that a user expects, are available in the redesigned screen.

Note: You need to design only 1 screen of the mobile app (Android or iOS) and only the first fold. Please do not use any annotations or explanations in your designs

The Indian General Elections 2024 have begun. The ECI (Election Commission of India) has created a dedicated website for the 2024 elections. However, most of the important information for voters, is below the fold and not easily accessible.

Redesign the first fold of this site so has to highlight the key elements, data and links which are relevant to voters such as: searching your name in the electoral roll, knowing your polling station, finding the candidates in your constituency. You can also highlight any other information that you feel would be useful for voters. You are free to choose your own design guidelines and are not required to follow the ones shown on the present site.

Link: https://elections24.eci.gov.in/

Note: You need to design only 1 screen of the mobile website and only the first fold. Please do not use any annotations or explanations in your designs

Flipkart, one of the largest Indian e-comm platforms, runs a number of offers: from banks, partner, card & financing companies, especially with high value electronic goods. These offers are all clubbed together on the product page, in a section.

Improve the design of this offers section so that it is easy for a user to spot a relevant offer. Also try and reduce the clutter, inadvertently caused due a number of offers running at a time. The user should be able to distinguish between quality & meaningful offers vs those that are meant to upsell other partner offerings.

Note: You need to design for desktop and only one screen. Please do NOT use annotation or explain your design

Make My Trip is an online travel agent (OTA) platform. It is one of the preferred websites for booking flight tickets.

Improve the design of this screen, which is shown to a user when booking a flight. The goal is to showcase the various options available, as they bring in additional revenue, while not over complicating the overall booking experience. You only need to redesign the modal/popup shown. You may use additional nudges, data points, to convince a user.

Note: You need to design for desktop and only one screen. Please do NOT use annotation or explain your design

Reddit is a social networking platform, which is slightly different from the traditional ones: For eg. most people on reddit use anonymous handles. It has been in the news due to its recent IPO. Core to Reddit's offering are its handles or communities (/r) that ppl can join/follow.

Improve the design of the Communities tab on the Reddit app. This tab presently houses cards of communities worth joining and also communities which the user is already a part of. The design should reflect user expectations from such a tab. This tab is different from the feed, which is shown under Home.

Note: You need to design only 1 screen of the mobile app (iOS or Android) and only the first fold. Please do not use any annotations or explanations in your designs

Acko is an online insurance platform where users can buy insurance across health, life, motor, travel etc. Acko has tried to simplify the insurance purchase journey using a minimalist approach. For health insurance, it provides only 2 plans, after asking the user a couple of questions (on age, location).

Improve this screen so as to provide clearer details to the user on the underlying insurance benefits, terms (what is and is not covered) and pre-requisites if any. You may also choose to improve the copy, add/remove elements, show elements that maybe hidden, but are important.

Note: You need to design only one screen and only the first fold of the mobile site. Do NOT use any annotations or add any explanations to your design

Amazon Fresh is the grocery arm of Amazon. In India, one can order fresh grocery, vegetables etc from Amazon Fresh. Also this entity is housed inside Amazon's existing website/app.

Improve the shown checkout page from the perspective of a customer who is used to seeing the regular checkout page that Amazon serves. The goal is to make the page seem like it is a part of Amazon's site (rather than a different entity). Also, make it clearer to the user that she/he cannot checkout unless the required cart value is matched. You need to redesign only the highlighted section.

Note: You need to design only one screen and for desktop. Do NOT use any annotations or add any explanations to your design

Decathlon is a sports goods and apparel maker. Their online site serves as an important channel, to complement their large stores. Consider the case where a user is trying to explore bicycles on Decathlon’s site.

Improve the design of the card used to display details for a cycle. You DO NOT need to change any of the other elements of the page. The goal is to make the experience of exploring this product simpler. You may choose to add/remove elements, nudges as well as the overall information shown in the card. Also, you can refine the copy shown in the card to match user expectations.

Note: You need to design only one screen and only the first fold of the mobile site. Do NOT use any annotations or add any explanations to your design

EatSure is an online food delivery app, similar to Swiggy/Zomato. However, it’s focussed on only specific brands i.e. cloud kitchens or dark kitchens, from Rebel Foods

They have a loyalty program, within the app, called SureSquad

Improve this screen to better communicate benefits of the program, tiers and overall information about the program. You may also consider improving the overall copy, besides the design elements. You can make certain assumptions while designing, but they should have some basis.

Note: You need to design only one screen and only the first fold of the mobile app (Android/iOS). Do NOT use any annotations or add any explanations to your design

Uber has launched a pilot of shuttle bus services in a few cities across India. The offering is catered towards officegoers looking for a regular, convenient and affordable option to travel to work. The booking for such rides happens within the existing Uber app. This screen is shown to users when they try to explore the different routes available near them.

Improve this screen so that users can better understand the options available to them and feel confident about the new offering. The user should be shown only the information that is relevant to him/her. Moreover, discovery of the routes (home to office and vice versa) should be easy. You can consider adding nudges, categories and elements that could help the user.

Note: You need to design only one screen and only the first fold of the mobile app (Android/iOS). Do NOT use any annotations or add any explanations to your design

BigBasket is an online grocery provider, that was acquired by the Tatas. Customer can choose a slot for delivery during checkout.

Improve this screen to reduce cognitive load for a first time user of the product. You may make certain assumptions on the delivery slots shown, as well as consider adding nudges to make slot selection easier. Remember, this screen is shown as the last step before payment, and hence likely has a higher chance of cart abandonment due to cognitive load. You need to improve only the highlighted section

Note: You need to design for desktop and only one screen should be shown in your design. Please DO NOT annotate your design or provide any explanations

OpenAI recently launched a GPT Store where ChatGPT Plus users can use custom GPTs developed by creators. The store can be found within the ChatGPT app.

ChatGPT provides some basic categorization like Featured and Trending apps.

You need to improve the design of this page to aid in better discovery of GPTs, as well as surface up more information about a GPT. You may make assumptions about data points, nudges and information to be shown/hidden. The idea is to make it easy for users to find relevant GPTs.

Note: You only need to design for the first fold of the app (either Android/iOS). Also please DO NOT annotate your designs

JioMart is an e-commerce platform and a joint venture between Jio Platforms and Reliance Retail. Customers can buy groceries, electronics and other goods on it.

JioMart’s homepage highlights two distinct use cases, which are essentially brands: JioMart & Smart Bazaar, representing the interests of the two companies involved. You need to redesign this screen, so that the difference between these two brands is better highlighted. Your design should also try and reduce the confusion that showing the brands this way creates.

Note: You only need to design the first fold for mobile web. Do NOT annotate your designs

Notion is a document creation platform and an alternative to Google Docs, Microsoft Word et al. Notion recently launched its own Calendar App.

The above screen is shown to a new user of the app, after basic Google Authentication (and fetching of calendar entries). Reimagine this first screen so as to differentiate Notion Calendar from other Calendar apps, especially for existing Notion users.

Note: Your design should only be for the first fold view for Dekstop. Please DO NOT add any annotations/notes to your design submission
Notion Calendar:https://calendar.notion.so/

Groww is the largest broker in India and lets users invest in Stocks and Mutual Funds via its app and website. Generally, for existing investors, the broker’s app/website is the go to place to track their investments and also to make new investments.

Redesign this screen, so that investors get key data points on investments. You can retain the ‘Product & Tools’ section as is. Your design needs to cater to existing investors, who have only stock holdings.

Note: You need to design for the Groww mobile app (Android or iOS) and only for the first fold. Please do not annotate the designs that you submit

LinkedIn recently started collaborative articles. This is how a collaborative article shows up in a user's feed, when someone from your network has contributed to it.

Improve the design of the specific card (highlighted) so that a user notices this new type of content and also feels like reading it. The design should provide some differentiation from a normal post while ensuring the unit feels like a part of the Linkedin app.

Note: Your design should be for the Linkedin Android or iOS app. Only one screen (first fold) should be submitted

Read more about collaborative articles

Gumroad is an e-commerce marketplace where individuals and companies can sell Digital Goods such as Ebooks, Software licenses, Templates, Tutorials, and more.

When creators list their products on Gumroad, they get a public profile available to them. You can think of it as a microsite for them. Most creators use this link to share it further on the internet. It has four main elements: About, their listed Products, their posts, and an option to Subscribe to the Creator. However, the current layout is rigid and doesn’t do much justice in giving a good first impression (first fold).

Improve the Creator’s profile screen (first fold) to ensure a visitor gets a good first impression of the creator and makes them want to engage further i.e. either browse products, read their posts, or learn more about the Creator

Figma is the go to tool for designers. Its UI has remained largely the same since inception, with tweaks and additions being made over time, for new features and offerings. The ‘Recent’ files view has always been a bit confusing and cluttered. This is the first screen shown, when you open Figma (logged in).

Improve or redesign this screen to aid easier file discovery, categorisation and general accessibility. Your goal should be to reduce clutter. The user persona you need to focus on is individuals (and not Teams or organisations) i.e. the screen shown here

Note: Your design should be just one screen for desktop.

Zomato is predominantly a food ordering platform. However, given its scale and user base, it is also an ideal platform for restaurant partners to advertise. The order tracking screen becomes a very important property to advertise, since users will spend a lot of time on it, while waiting for their orders.

Improve this order tracking screen to strike a balance between business needs (showing offers, ads, Zomato Gold promotion) and the primary use case, which is order tracking.

Note: Your output should be only one screen (one fold only). You need to design for the Zomato app on either iOS or Android

Context:
Micrososft Teams is used by organisations for video calls with both internal & external stakeholders. The screen depicted is shown to a user who is trying to join an internal call, via a browser.

Improve this screen so as to reduce cognitive load for the user, who most likely is not a regular Teams user. The goal should be to simplify the design, improve prioritisation of elements, while ensuring existing functionality is retained.

Note: Your output should be only one screen. You need to design a screen for desktop.

Whatsapp recently launched a new feature called Channels, allowing people to privately share updates

Improve this screen to help better content discovery within channels, new channel discovery, and overall engagement of this feature.

Note: You need to make design changes only for this screen.

Maxview is a new vertical video format introduced by Disney+Hotstar for the Cricket World Cup 2023.

Improve this screen to drive better monetisation (for companies via ads) and engagement (for users), for Live events

Note: No changes can be made to the actual video content or video aspect ratio (9:14)

Reference:
https://indianexpress.com/article/technology/tech-news-technology/disney-hotstar-introduces-vertical-video-streaming-for-cricket-world-cup-2023-8966573/