• Flipkart logo
  • Gamify an Online Event to Increase Purchases


Brief Description: In this challenge you need to gamify the experience of an online shopping event so as to nudge users to have larger cart checkouts
Difficulty: Medium
Skills Evaluated: Problem Solving, Communication Skills, Analytical Ability, Prioritization

The ‘Big Billion Days’ is an internet property that is impossible to miss in India. This year, though, the event attains even more importance: both for sellers and Flipkart.

With the economic downturn, a sale like this, just before the festival season, can genuinely push demand.

That said, the Indian consumer is likely to be even more shrewd with her/his purchase decisions: While in a normal year one would end up buying things out of impulse, this year, the consumer is likely to search for the very best deals, and buy only what’s essential/provides great value.

Moreover, loyalty isn’t a factor that even a large platform like Flipkart can bank on, to ensure a successful sale: Flipkart’s rival Amazon will have its own sale running at the very same time.

So, it’s obvious that users will compare and buy: only what’s needed & from where they get the best deal (as they have always done, but more so this year than before)

And while users will most likely come to the site/app for the biggest deal, very few of them will actually get it. This means the others (who would normally make some impulse purchases, but this year likely won’t), will go away empty handed.

So, in this challenge you need to gamify the purchase experience that users have, during Big Billion Days.

What’s needed are creative ways to ensure that once a user lands on your site (with an intent to buy), they do so for all their purchases: You need to ensure a higher cart checkout value, once a user is hooked in.

Remember, the gamification is NOT to drive engagement or traffic to the platform: for this both Flipkart and Amazon have several initiatives. The gamification must be focussed clearly on purchases.

We aren’t looking for multiple ideas but instead for depth and simplicity in your idea. 

Please Note:

  • User research isn’t essential but might help to uncover insights
  • We recommend a basic wireframe/mock for your suggestion/s to create the right impact. But this is not essential
  • Understanding the user psychology while making purchases is key to a great suggestion
  • This challenge is a mix of both business & product: hence even if the suggestions are business focussed, that should be fine. However, you need to also detail our your idea in terms of how it will be executed and not just the what

Weekly Leaderboard:

  • The points you score will be added to the Weekly Leaderboard, making you eligible for the final prizes at the end of the season. So, even if half done, make sure you atleast submit your solution, to gain some points

Formats & Templates:

<The templates are only for reference. You are free to use any format of your choice>

View More ▼ Close

🤺 Powers


Choose a Mode to Unlock ✨ Special Powers ✨


⏱ You will have 4 days to complete this challenge

FREE
Ninja icon

Ninja

  • 💯Get  UXP, Overall Score  &  Leaderboard Rank
  • Access to  Discussion forum 
$ 2.99
Challenger icon

Challenger

  • 💯Get  UXP, Overall Score  &  Leaderboard Rank
  • Access to  Discussion forum
  • Youtube icon View  Discussion Recording
$ 4.99
Zen icon

Zen

  • 💯Get  UXP, Overall Score  &  Leaderboard Rank
  • 📊 Detailed  Scorecard
  • Access to  Discussion forum
  • Youtube icon View  Discussion Recording
  • View  All Solutions
superpower
🗣Get 1-on-1 Feedback
$ 5
superpower
💬Assist Mode
$ 5

#

Name

Score

Solution

Gold Medal
Profile photoPooja  
9.0
Silver Medal
Profile photoAkash  
8.2
3
Profile photoJishnu  
8.0
4
Profile photoVamsi  
7.9
🔑 View Solution
5
Profile photoHimanshu  
7.8
6
Profile photoHariteja  
7.5
6
Profile photoAnkur  
7.5
7
Profile photoMeet  
7.4
8
Profile photoShahid  
7.3
9
Profile photoAmirhossein  
7.2
10
Profile photobansal.konica 
7.0
11
Profile photoShruti  
6.9
12
Profile photoDeepan  
6.8
13
Profile photoSonal  
6.7
14
Profile photoikshitareddy 
6.5
15
Profile photoRaunak  
6.4
View Preview of Challenge Discussion

🔐 Choose a plan to Unlock all solutions

Take Challenge gives you the ability to test your skills in solving real world product problems, on-demand. These challenges are featured problems from our Hackathons, events and Learning Hackathon initiatives and are based on solving real world UX problems.

When you take one of these challenges:
- You will be able to solve for these problems and see how your solution ranks amongst peers submissions
- View the Top solutions given by Product and Design professionals
- All submissions are graded by UXHack and you get a score for your submission alongwith a Certificate of Participation
- Get one-on-one feedback for improvement areas, which our participants love

Various benefits which you can get by taking challenges:
Improve your skills
- Test your skills on a real world product problem and identify your strengths and weaknesses
Peer based Learning
- Refine your thinking by viewing other top solutions
Hiring
- Gain knowledge about the said product & industry that can help you prepare for an interview for similar companies. Most companies do give out similar case studies to solve as part of their hiring process
- We help companies hire through our community and they seek our recommendations on who is the best fit. Thus, your submissions help us to recommend your profile wherever it fits in best and we don't have to just rely on your CV/past portfolio
Compete
- You get UXPs for your submission which helps you improve reputation on UXHack platform and improve your ranking in overall leaderboard. We have an annual leaderboard which we announce in January where we promote top 10 across our newsletter and social media platforms.

Our challenges cover a gamut of Product & Design skills such as User Research, Competition Analysis, Wireframing, Prioritization, Information Architecture, Interaction Design and more

The grading of submission is done by the UXHack team. We grade any submission on various parameters on a 10 point scale (few parameters change basis the challenge in consideration). However, some common parameters usually are: Problem Solving, Research & Solution Detailing
An overall score is calculated for the submission which is not the average of scoring parameters. Overall score is also on a 10 point scale.

Once you register for a challenge, a submission window is available on the same challenge page. You can submit your solution on the challenge page itself and if need be attach documents (PDF recommended)

Once you submit a solution, and after the end of the due date, your submission is evaluated by the UXHack team. It takes us maximum of 3 days to share your scores with you. Based on the plan you avail, after your scores are published, you get to view a detailed scorecard as well as see other solutions. If you have opted for a feedback, you also get personalized feedback.

Please note: Once submitted, you can make unlimited changes to the solution, before the due date.

You can opt for Assist mode as shown above where our experts will guide you on how to approach. Also, you get access to a Whatsapp group of previous participants where you can also post your queries.

There are two ways to do that:
- You can take this challenge and opt for Zen or a Booster. Provided you submit your solution, post the due date, you will be able to see other solutions.
- Or, if you just want to view solutions, Click Here

🔔 To get notified about Future Challenges, Events and Job Posts, please leave your mail id: