Case Study brief: You need find 3 features that Hotstar can adopt from its competitors
Difficulty: Easy
Skills Evaluated: Analytical Ability, Communication Skills, Ideation, Prioritization, Research

You are a Product Manager* at Hotstar. Of late the market for video streaming has become commoditised with most apps providing similar experiences. You are tasked with elevating the experience on your app. This challenge has 2 parts:

Part A: Competition(weightage 60%)

You’ve been asked to evaluate your competitors to find features that they have which you can implement/adopt. You need to list out 3 of the top features that will improve the user experience of your app, should they be adopted. Also, a justification is needed for each of the features you propose.

The following can be considered as direct competitors to your app:

a. YouTube

b. Netflix

c. Amazon Prime Video

If needed, you can check out other apps, but it’s best to be focused.

Your aim is to suggest features and NOT to share a side-by-side comparison of the apps.

Part b: X Factor (weightage 40%)

You’ve been tasked with the responsibility to come up with a new feature, an X factor, for your app. This feature is meant to differentiate Hotstar from other streaming apps. Please note, you need to suggest a product feature. Hence, any marketing or content/catalogue enhancement related features are not to be suggested.

You need to suggest, in simple terms, what the feature is and how it will work. Wireframes are not essential, but the concept should be communicated clearly.

The features suggested (in both parts A and B) should impact the following metrics positively:

1. Engagement: Overall time spent on the app

2. % video completion

3. Daily Active users (DAUs)

4. App Rating

5. Subscriptions

Expected output: PDF Preferred

Links to Mobile Apps

Android: Click Here

iOS: Click Here

Important points:

- If you are using screenshots, it’s a good practice to annotate them

- We are NOT looking for redesigns, but listing of features and why they are worth adopting

- You can solve for any one platform: Android or iOS

- Hotstar is NOT hosting this challenge. This is a Learning exercise

- For those outside India or if you are unable to use Hotstar for any reason, please drop us a line at so that we can share screens with you

*Product Manager/Designer

View More ▼ Close

Solve this Case Study and Add to Your Portfolio

Get Score & Certificate. Additionally you can also opt to get feedback from Mentor

🤺 Powers

Choose a Mode to Unlock ✨ Special Powers ✨

⏱ You will have 1 week to complete this challenge

$ 4.99
Challenger icon


  • Youtube icon View  Discussion Recording
  • 🔖 Certificate  of Appreciation
  • 💯Get  UXP, Overall Score  &  Leaderboard Rank
$ 9.99
Zen icon


  • 📊 Detailed  Scorecard
  • View  All Solutions if you Submit
  • +
  • Ninja iconEverything in Challenger
🗣Get 1-on-1 Feedback
$ 10
💬Assist Mode
$ 10





Gold Medal
Profile photo
Product Designer, HSBC
Silver Medal
Profile photo
Senior UX Designer, Lollypop Design Studio
Bronze Medal
Profile photo
Product Designer, Siam Computing
Profile photo

Want to know how to solve this Case Study?

Know More

It is a way for you to practice and test your skills in solving real world product problems, on-demand. These challenges are featured problems from our Hackathons, Weekly Challenges, Events and Learning Hackathon initiatives and are based on solving real world UX problems.

When you take one of these challenges. Based on the plan opted, you get various benefits:
- You will be able to solve for these problems and see how your solution ranks amongst peers submissions
- View the Top solutions given by Product and Design professionals
- All submissions are graded by UXHack and you get a detailed scorecard for your submission alongwith a Certificate of Participation
- Get one-on-one feedback for improvement areas, which our participants love

Various benefits which you can get by taking challenges:
Improve your skills
- Test your skills on a real world product problem and identify your strengths and weaknesses
Peer based Learning
- Refine your thinking by viewing other top solutions
- You can add this case study to your portfolio and showcase it to potential recruiters. We have had users leverage this to publish their submissions on various sites like
- Gain knowledge about the said product & industry that can help you prepare for an interview for similar companies. Most companies do give out similar case studies to solve as part of their hiring process
- We help companies hire through our community and they seek our recommendations on who is the best fit. Thus, your submissions help us to recommend your profile wherever it fits in best and we don't have to just rely on your CV/past portfolio
- You get UXPs for your submission which helps you improve reputation on UXHack platform and improve your ranking in overall leaderboard. We have an annual leaderboard which we announce in January where we promote top 10 across our newsletter and social media platforms.

Our challenges cover a gamut of Product & Design skills such as User Research, Competition Analysis, Wireframing, Prioritization, Information Architecture, Interaction Design and more

The grading of submission is done by the UXHack team. We grade any submission on various parameters on a 10 point scale (few parameters change basis the challenge in consideration). However, some common parameters usually are: Problem Solving, Research & Solution Detailing
An overall score is calculated for the submission which is not the average of scoring parameters. Overall score is also on a 10 point scale.

Once you register for a challenge, a submission window is available on the same challenge page. You can submit your solution on the challenge page itself and if need be attach documents (PDF recommended)

Once you submit a solution, and after the end of the due date, your submission is evaluated by the UXHack team. It takes us maximum of 3 days to share your scores with you. Based on the plan you avail, after your scores are published, you get to view a detailed scorecard as well as see other solutions. If you have opted for a feedback, you also get personalized feedback.

Please note: Once submitted, you can make unlimited changes to the solution, before the due date.

You can opt for Assist mode as shown above where our experts will guide you on how to approach. Also, you get access to a Whatsapp group of previous participants where you can also post your queries.

There are two ways to do that:
- You can take this challenge and opt for Zen or a Booster. Provided you submit your solution, post the due date, you will be able to see other solutions.
- Or, if you just want to view solutions, Click Here

View Free solution for Hotstar Challenge

  • Gift
    Access to 50+ solutions
  • Trophy
    One solution from every challenge
  • Video
    View discussion preview videos
  • card
    No card details required
Continue with Email
Already a UXHack Member?Login