Hotstar has gained immense popularity in India for the exclusive sports content that it has: namely cricket and football. And more importantly, because it was a freemium service for these offerings.
Essentially, one could watch the IPL and EPL for free, on any screen, with some delay and ads.(IPL: Indian Premier League, EPL: English Premier League)
This year though, after a major rebranding exercise with Disney, its parent, things have changed.
A user can only view this exclusive content with an affordable plan, with ads, or a more expensive plan, ad free.
While to an avid fan, nothing much changes (as they would happily pay), for a major chunk of the audience, a lot has changed.
In effect, the barometer by which Disney+Hotstar is now judged is several notches higher.
Also, Disney is now more focussed on creating original content.
So, while earlier the video consumption experience and curation of content being ok was acceptable, Hotstar now has to compete with the likes of Netflix and Amazon Prime for original content as well as Youtube, at the same time, for free content.
In this challenge, you need to find ways in which Disney+Hotstar can leverage its exclusive content better, so that more people find it worthwhile paying for content.
The changes that you suggest should be related to either the consumption experience or the content curation or both.
There are two segments worth interviewing for getting insights:
Formats & Templates:
<The templates are only for reference. You are free to use any format of your choice>
- Disney to cut back on TV, sports biz in India | Livemint: https://www.livemint.com/companies/news/disney-set-to-scale-down-tv-sports-film-business-in-india-11603001395586.html
- Hotstar Challenge: Competitor Analysis and Differentiation | UXHack: https://uxhack.co/product/Hotstar/challenges/competition-analysis-differentiation/
- Hulu ramps up its personalization efforts, starting with launch of Like / Dislike buttons | Techcrunch: https://techcrunch.com/2019/10/16/hulu-ramps-up-its-personalization-efforts-starting-with-launch-of-like-dislike-buttons/
Take Challenge gives you the ability to test your skills in solving real world product problems, on-demand. These challenges are featured problems from our Hackathons, events and Learning Hackathon initiatives and are based on solving real world UX problems.
When you take one of these challenges:
- You will be able to solve for these problems and see how your solution ranks amongst peers submissions
- View the Top solutions given by Product and Design professionals
- All submissions are graded by UXHack and you get a score for your submission alongwith a Certificate of Participation
- Get one-on-one feedback for improvement areas, which our participants love
Various benefits which you can get by taking challenges:
Improve your skills
- Test your skills on a real world product problem and identify your strengths and weaknesses
Peer based Learning
- Refine your thinking by viewing other top solutions
- Gain knowledge about the said product & industry that can help you prepare for an interview for similar companies. Most companies do give out similar case studies to solve as part of their hiring process
- We help companies hire through our community and they seek our recommendations on who is the best fit. Thus, your submissions help us to recommend your profile wherever it fits in best and we don't have to just rely on your CV/past portfolio
- You get UXPs for your submission which helps you improve reputation on UXHack platform and improve your ranking in overall leaderboard. We have an annual leaderboard which we announce in January where we promote top 10 across our newsletter and social media platforms.
Our challenges cover a gamut of Product & Design skills such as User Research, Competition Analysis, Wireframing, Prioritization, Information Architecture, Interaction Design and more
The grading of submission is done by the UXHack team. We grade any submission on various parameters on a 10 point scale (few parameters change basis the challenge in consideration). However, some common parameters usually are: Problem Solving, Research & Solution Detailing
An overall score is calculated for the submission which is not the average of scoring parameters. Overall score is also on a 10 point scale.
Once you register for a challenge, a submission window is available on the same challenge page. You can submit your solution on the challenge page itself and if need be attach documents (PDF recommended)
Once you submit a solution, and after the end of the due date, your submission is evaluated by the UXHack team. It takes us maximum of 3 days to share your scores with you. Based on the plan you avail, after your scores are published, you get to view a detailed scorecard as well as see other solutions. If you have opted for a feedback, you also get personalized feedback.
Please note: Once submitted, you can make unlimited changes to the solution, before the due date.
You can opt for Assist mode as shown above where our experts will guide you on how to approach. Also, you get access to a Whatsapp group of previous participants where you can also post your queries.