Case Study brief: In this challenge you need to improve video content consumption and curation experience for a streaming service
Difficulty: Medium
Skills Evaluated: Analytical Ability, Communication Skills, Prioritization, Research

Hotstar has gained immense popularity in India for the exclusive sports content that it has: namely cricket and football. And more importantly, because it was a freemium service for these offerings.

Essentially, one could watch the IPL and EPL for free, on any screen, with some delay and ads.(IPL: Indian Premier League, EPL: English Premier League)

This year though, after a major rebranding exercise with Disney, its parent, things have changed.

A user can only view this exclusive content with an affordable plan, with ads, or a more expensive plan, ad free. 

While to an avid fan, nothing much changes (as they would happily pay), for a major chunk of the audience, a lot has changed.

In effect, the barometer by which Disney+Hotstar is now judged is several notches higher.

Also, Disney is now more focussed on creating original content.

So, while earlier the video consumption experience and curation of content being ok was acceptable, Hotstar now has to compete with the likes of Netflix and Amazon Prime for original content as well as Youtube, at the same time, for free content.

In this challenge, you need to find ways in which Disney+Hotstar can leverage its exclusive content better, so that more people find it worthwhile paying for content.

The changes that you suggest should be related to either the consumption experience or the content curation or both.

There are two segments worth interviewing for getting insights:

  • Those who bought a subscription recently
  • Those who love cricket, football but chose not to buy a subscription

Please Note:

  • This challenge is NOT hosted by Disney+Hotstar and is only a learning exercise

Weekly Leaderboard:

  • The points you score will be added to the Weekly Leaderboard, making you eligible for the final prizes at the end of the season. So, even if half done, make sure you atleast submit your solution, to gain some points. View Leaderboard and Prizes

Formats & Templates:

<The templates are only for reference. You are free to use any format of your choice>

Useful Links:

- Disney to cut back on TV, sports biz in India | Livemint: 

- Hotstar Challenge: Competitor Analysis and Differentiation | UXHack: 

- Hulu ramps up its personalization efforts, starting with launch of Like / Dislike buttons | Techcrunch: 

View More ▼ Close

Solve this Case Study and Add to Your Portfolio

Get Score & Certificate. Additionally you can also opt to get feedback from Mentor

🤺 Powers

Choose a Mode to Unlock ✨ Special Powers ✨

⏱ You will have 4 days to complete this challenge

$ 4.99
Challenger icon


  • Youtube icon View  Discussion Recording
  • 🔖 Certificate  of Appreciation
  • 💯Get  UXP, Overall Score  &  Leaderboard Rank
$ 9.99
Zen icon


  • 📊 Detailed  Scorecard
  • View  All Solutions if you Submit
  • +
  • Ninja iconEverything in Challenger
🗣Get 1-on-1 Feedback
$ 10
💬Assist Mode
$ 10





Gold Medal
Profile photo
Product Designer, Multiple Companies
Silver Medal
Profile photo
Product Manager, LodgeLink
Profile photo
Merchandising Head, More Retail
Profile photo
Product Designer, Induji Technologies
Profile photo
Product Manager, Gojek
Profile photo
Profile photo
Product Manager, JW Player
Profile photo
Profile photo
UX Designer, Visa
Profile photo

Want to know how to solve this Case Study?

Know More

It is a way for you to practice and test your skills in solving real world product problems, on-demand. These challenges are featured problems from our Hackathons, Weekly Challenges, Events and Learning Hackathon initiatives and are based on solving real world UX problems.

When you take one of these challenges. Based on the plan opted, you get various benefits:
- You will be able to solve for these problems and see how your solution ranks amongst peers submissions
- View the Top solutions given by Product and Design professionals
- All submissions are graded by UXHack and you get a detailed scorecard for your submission alongwith a Certificate of Participation
- Get one-on-one feedback for improvement areas, which our participants love

Various benefits which you can get by taking challenges:
Improve your skills
- Test your skills on a real world product problem and identify your strengths and weaknesses
Peer based Learning
- Refine your thinking by viewing other top solutions
- You can add this case study to your portfolio and showcase it to potential recruiters. We have had users leverage this to publish their submissions on various sites like
- Gain knowledge about the said product & industry that can help you prepare for an interview for similar companies. Most companies do give out similar case studies to solve as part of their hiring process
- We help companies hire through our community and they seek our recommendations on who is the best fit. Thus, your submissions help us to recommend your profile wherever it fits in best and we don't have to just rely on your CV/past portfolio
- You get UXPs for your submission which helps you improve reputation on UXHack platform and improve your ranking in overall leaderboard. We have an annual leaderboard which we announce in January where we promote top 10 across our newsletter and social media platforms.

Our challenges cover a gamut of Product & Design skills such as User Research, Competition Analysis, Wireframing, Prioritization, Information Architecture, Interaction Design and more

The grading of submission is done by the UXHack team. We grade any submission on various parameters on a 10 point scale (few parameters change basis the challenge in consideration). However, some common parameters usually are: Problem Solving, Research & Solution Detailing
An overall score is calculated for the submission which is not the average of scoring parameters. Overall score is also on a 10 point scale.

Once you register for a challenge, a submission window is available on the same challenge page. You can submit your solution on the challenge page itself and if need be attach documents (PDF recommended)

Once you submit a solution, and after the end of the due date, your submission is evaluated by the UXHack team. It takes us maximum of 3 days to share your scores with you. Based on the plan you avail, after your scores are published, you get to view a detailed scorecard as well as see other solutions. If you have opted for a feedback, you also get personalized feedback.

Please note: Once submitted, you can make unlimited changes to the solution, before the due date.

You can opt for Assist mode as shown above where our experts will guide you on how to approach. Also, you get access to a Whatsapp group of previous participants where you can also post your queries.

There are two ways to do that:
- You can take this challenge and opt for Zen or a Booster. Provided you submit your solution, post the due date, you will be able to see other solutions.
- Or, if you just want to view solutions, Click Here

View Free solution for Hotstar Challenge

  • Gift
    Access to 50+ solutions
  • Trophy
    One solution from every challenge
  • Video
    View discussion preview videos
  • card
    No card details required
Continue with Email
Already a UXHack Member?Login