IKEA celebrates one year of its launch in India. With this, it also is about to launch its 2nd store just outside Mumbai and online purchases.

IKEA provides a fantastic shopping experience at its stores across the globe but can that experience be replicated online, especially given IKEA’s limited presence in India.

In this challenge you need to find 3 ways in which IKEA can optimize its online experience, specially in the Indian context.

The areas that can be worked on

- Communication of offers/benefits/programs/assembly tie-up

- Communication of the constraints

- Simplifying checkout flow given delivery constraints

- Speed and image rendering optimizations

- Signup flows (both account and IKEA family)

#These are only indicative, you can choose to go beyond these

Some hints:

- IKEA runs a fantastic IKEA family program

- IKEA has a deep integration with UrbanClap

Important points:

- We are not interested in optimisations to the final checkout (redirection to ww8.ikea.com and payment flows, since we are hopeful IKEA is already fixing these

- For a positive Pincode you can use a Mumbai Pincode (eg 400021)

- If you are using screenshots, it’s a good practice to annotate them

- You can solve for any one platform: mobile or web (flow starts from https://www.ikea.com/in/en/)

- IKEA is NOT hosting this challenge. This is a Learning exercise.