• Ikea: UX optimisations for better site experience


Challenge Details

Case Study brief: Find 3 effective ways in which IKEA can improve it websites experience, specifically for the Indian market
Difficulty: Easy
Skills Evaluated: Analytical Ability, Communication Skills, Dealing with Ambiguity, Design, Ideation, Prioritization

Ikea India Desktop Site Home Page

IKEA celebrates one year of its launch in India. With this, it also is about to launch its 2nd store just outside Mumbai and online purchases.

IKEA provides a fantastic shopping experience at its stores across the globe but can that experience be replicated online, especially given IKEA’s limited presence in India.

In this challenge you need to find 3 ways in which IKEA can optimize its online experience, specially in the Indian context.

The areas that can be worked on

- Communication of offers/benefits/programs/assembly tie-up

- Communication of the constraints

- Simplifying checkout flow given delivery constraints

- Speed and image rendering optimizations

- Signup flows (both account and IKEA family)

#These are only indicative, you can choose to go beyond these

Some hints:

- IKEA runs a fantastic IKEA family program

- IKEA has a deep integration with UrbanClap

Important points:

- We are not interested in optimisations to the final checkout (redirection to ww8.ikea.com and payment flows, since we are hopeful IKEA is already fixing these

- For a positive Pincode you can use a Mumbai Pincode (eg 400021)

- If you are using screenshots, it’s a good practice to annotate them

- You can solve for any one platform: mobile or web (flow starts from https://www.ikea.com/in/en/)

- IKEA is NOT hosting this challenge. This is a Learning exercise.


View More ▼ Close

🤺 Powers


Choose a Mode to Unlock ✨ Special Powers ✨


⏱ You will have 1 week to complete this challenge

$ 4.99
Challenger icon

Challenger

  • Youtube icon View  Discussion Recording
  • 🔖 Certificate  of Appreciation
  • 💯Get  UXP, Overall Score  &  Leaderboard Rank
  • Access to  Discussion forum 
$ 9.99
Zen icon

Zen

  • 📊 Detailed  Scorecard
  • View  All Solutions if you Submit
  • +
  • Ninja iconEverything in Challenger
superpower
🗣Get 1-on-1 Feedback
$ 10
superpower
💬Assist Mode
$ 10

#

Name

Score

Solution

Gold Medal
Profile photo
Nahush
9.2
Silver Medal
Profile photo
Rashmi
7.9
Bronze Medal
Profile photo
Hrittika
6.7
4
Profile photo
Nichole
6.3
5
Profile photo
Sneha
5.2

View All solutions from this case study $ 99
  • Calendar1 year Unlimited access
  • 100150+ solutions repository
  • Youtube icon Youtube Livestream + Discussions
  • grrentick Solutions to all future case studies
  • Money25% off on UXHack offerings

View Free solution for Ikea Challenge

  • Gift
    Access to 50+ solutions
  • Trophy
    One solution from every challenge
  • Video
    View discussion preview videos
  • card
    No card details required
Continue with Email
Already a UXHack Member?Login