Saarth Jauhari

Aspiring Marketer • Automobile Engineer • Lifelong Learner • Gamer 

How Pocket's Play With Just Words Makes It More Engaging

Pocket, formerly known as Read It Later, recently acquired by Mozilla, is an app that lets you save articles from your desktop browser like Chrome or Firefox and you can these saved articles on your mobile device using their app Pocket. It has today become much more than that, it has become a community in itself, where you can follow your friends and influencers and read recommended articles.But as the platform has grown, so has the number of articles each user has saved in his Pocket and sometimes this becomes an overwhelming experience. Recently Pocket has added a small and simple button on its mobile app which asks what you are in the mood for. In the mood for some science articles? It will show you all the Science and related articles you have saved in your Pocket plus some more. In the mood for some movie reviews or the latest Hollywood gossip? Select the Movies mood and it will show you all the articles related to movies in your pocket. It has not only made pocket a more user-friendly experience, it has also made it much more personalized and engaging.Many news aggregator apps allow you to sort your articles by topic, but what Pocket has done feels a lot more personal and makes you come back to the app more often. Sometimes you may have read an article on Pocket and can’t exactly remember the details apart from the fact that it was about Sports? Just select your mood as Sports and skim through the articles to find what you were looking for!On a long train ride to work and want to read something long? You don’t need to guess and click anymore as Pocket will show you all your long reads when you click Long Reads in the mood. Similarly, you can catch up on all the short articles by clicking the Quick Reads mood. The app makes consuming articles a lot more efficient and adaptable as well.What do you think about this feature? Can this be used by all news aggregator apps?
How The Guardian Uses Long-Press Effectively On Its Mobile App

Have you noticed the nine hundred different share buttons on every article that news apps and websites have? Am i the only one who is put off by these icons? I am sure not. The Guardian is tackling this issue in the mobile apps very appropriately. Their solution is so simple and ingenious, it makes you think why this wasn’t being done by everyone else.
They have used the long press gesture that almost all mobile devices have these days to activate a share menu that appears as an overlay on top of headlines. All this can be done right from the home page, you don’t even have to read the whole article to share it. What’s more the pop-up menu also includes an option to play the article using the device’s text to speech service, which can be used if you prefer listening to articles insteading of reading, and once you’re done listening, you can long press again and share the article on your favourite social media.
The idea is an excellent use of the long press gesture and we wonder why more new apps are not doing this. Do you know any other apps that are using gestures like these in wonderful ways to make user experience more fluid and simple to use?



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