Job Description
Overview
The role leads end‑to‑end qualitative research to uncover deep customer insights that drive product, design, brand and growth decisions at CoinDCX. It partners across product, design, marketing and analytics to embed empathy into the business.
Experience
3-5 years
Responsibilities
- Lead full-cycle qualitative research projects from problem definition to strategic recommendations.
- Design and execute methods such as IDIs, FGDs, immersions, ethnography, diary studies, usability and UX research.
- Analyse data, create narratives, personas, journey maps and present insights to senior leadership.
- Collaborate with product, design, marketing, strategy and analytics teams to integrate insights into roadmaps and growth initiatives.
- Establish scalable research operations, leveraging AI tools and building reusable frameworks and knowledge repositories.
Eligibility
- 3–5 years of experience in qualitative research, including agency work with firms like Kantar, Ipsos, NielsenIQ, etc.
- Strong moderation, analysis, storytelling and stakeholder management skills; experience in fintech/crypto or consumer tech is a plus.
- No specific educational constraint mentioned
Skills
Qualitative ResearchUser InterviewsFocus GroupsEthnographic ResearchUX ResearchAI Tools
About Company
CoinDCX is a leading Indian cryptocurrency exchange focused on building secure, intuitive and trusted financial products, aiming to make crypto accessible to every Indian.
