Job Description
Overview
The role involves end‑to‑end brand management of an assigned portfolio, driving market share, growth and profitability through strategic planning, product launches and financial oversight. The candidate will also train sales teams and coordinate brand initiatives across channels.
Responsibilities
- Develop and execute comprehensive brand plans, including internal/external analysis, strategy, tactics and investment allocation
- Lead new product launches and ensure product plans align with business objectives
- Manage brand campaign budgets, timelines and financial performance
- Train and support sales teams on brand plan execution and coordinate conferences and related initiatives
- Collaborate with cross‑functional teams and leverage digital marketing to enhance brand presence
Eligibility
- Brand management / marketing domain expertise
- Proven experience in product launch, preferably in an MNC environment and exposure to digital marketing
- Bachelor’s degree in Business, Marketing or related field
Skills
Brand ManagementProduct LaunchMS ExcelPowerPointDigital Marketing
