Job Description
Overview
The role involves overall brand management for an assigned portfolio, including strategy development, product launches, and financial oversight. The candidate will drive market share growth, train sales teams, and collaborate across functions.
Responsibilities
- Identify key issues and opportunities, design strategic plans, and implement tactics to increase market share and profitability.
- Lead new product launches and develop robust brand plans through internal and external analysis.
- Manage brand campaigns ensuring timely execution within financial constraints.
- Train sales teams on brand plan execution and coordinate conferences and related initiatives.
- Collaborate with cross‑functional teams and apply digital marketing techniques where applicable.
Eligibility
- Domain expertise: Brand management and marketing.
- Specific experience: Prior brand/product launch experience, preferably in an MNC; digital marketing experience appreciated.
- Educational constraint: Bachelor's degree in Marketing, Business or related field (preferred) and strong proficiency in MS Office (Excel, PowerPoint).
Skills
Brand ManagementProduct LaunchMS OfficeExcelPowerPointDigital MarketingStrategic PlanningStakeholder Management
