Job Description
Overview
The Sr. Data Product Manager will own a portfolio of Target Media data products end‑to‑end, partnering closely with Data Engineering, Analytics, and Media teams to build trusted, governed datasets and pipelines. The role translates technical capabilities into business outcomes for marketing measurement and attribution.
Experience
10+ years
Responsibilities
- Lead strategy, development, and evolution of data products for marketing measurement and attribution across Target Media.
- Partner with Data Engineering to design, specify, and prioritize datasets and pipelines within a medallion (Bronze/Silver/Gold) architecture.
- Build and scale attribution capabilities, linking marketing exposure and spend to business outcomes.
- Ensure data governance, quality, and trust through certification, monitoring, and access controls.
- Manage product backlog, define metrics, and collaborate with analytics, product, and media stakeholders.
Eligibility
- 10+ years experience in product management, preferably in measurement, data products, AdTech/MarTech, or retail media.
- Proven expertise in marketing measurement concepts such as attribution, MTA, MMM.
- N/A
Skills
Product ManagementMarketing MeasurementAttributionData Engineering CollaborationGCPBigQueryPowerBIMedallion ArchitectureData GovernanceData QualityAnalyticsDimensional Modeling
About Company
Target Media, the advertising arm of Target (Roundel), provides data‑driven media solutions to help brands measure and optimize their marketing investments.
