
GEO Specialist
Job Description
Overview
The GEO Specialist role focuses on optimising brand visibility across AI-driven search platforms and generative engines, blending traditional SEO expertise with AI search behaviour understanding. The ideal candidate will develop and execute GEO strategies, combining human creativity with AI intelligence. The role aims to enhance content discovery and interpretation by tools like ChatGPT and Google Gemini.
Experience
8+ years
Responsibilities
- Develop and execute GEO strategies to improve visibility in AI-generated responses
- Building strategies that combine human creativity with AI intelligence
- Optimize website and content for generative search engines and answer engines
- Conduct keyword and intent research tailored to conversational and AI-based queries
- Structure content for AI readability
- Monitor performance across AI platforms and track brand mentions in generated outputs
- Collaborate with content, SEO, and product teams
- Driving performance across search ecosystems beyond traditional SERP
- Stay updated with evolving trends in AI search, LLMs, and search algorithms
- Perform competitive analysis to identify opportunities in generative search visibility
Eligibility
- Bachelor’s degree in marketing, Communications, or related field
- 8+ years of experience in SEO, content strategy, or digital marketing
- Strong understanding of search engine optimisation (technical + on-page SEO)
Skills
About Company
Think Design is an award-winning UX Strategy firm with expertise in User Research, Data, UI UX Design and CX, powering mission-critical initiatives of renowned organisations and brands since 2004, now part of Havas Group.
