The knowledge hub of interesting stuff companies do for User Awareness, Acquisition, Engagement & Retention


on in  Banking & E-Wallets
How Bank of America is leveraging the power of GPS to customer delight

What's interesting about it?

Using the GPS and photo capabilities inherent within a smartphone, Bank Of America has now started providing unique capabilities that enhance the customer experience and usability. BankAmeriDeals allows the customer to select his geographical location through the GPS and the app shows all the nearby places, be it a fast food chain like Burger King ...

on in  Banking & E-Wallets
How ICICI is using Robotics to deliver a great banking experience

What's interesting about it?

ICICI’s Chatbot is the latest rollout from the bank which engages with customers. This initiative aims to emulate human actions to automate and perform repetitive, high volume and time consuming business tasks cutting across multiple applications. At ICICI Bank, software robots have reduced the response time to customers by up to 60% and increased ...

on
Use of Continue Watching Feature of YouTube to reduce bounce rate & increase Repeat viewers

What's interesting about it?

YouTube, an American video-sharing website headquartered in San Bruno, California. Most of the content on YouTube has been uploaded by individuals, but media corporations including CBS, the BBC, Vevo, and Hulu offer some of their material via YouTube as part of the YouTube partnership program.
Recently YouTube has added a small and simple feature on ...

on in  Media & Content
How Pocket's play with just words makes it more engaging

What's interesting about it?

Pocket, formerly known as Read It Later, recently acquired by Mozilla, is an app that lets you save articles from your desktop browser like Chrome or Firefox and you can these saved articles on your mobile device using their app Pocket. It has today become much more than that, it has become a community in ...

on in  Media & Content
How The Guardian uses long-press effectively on its mobile app

What's interesting about it?

Have you noticed the nine hundred different share buttons on every article that news apps and websites have? Am i the only one who is put off by these icons? I am sure not. The Guardian is tackling this issue in the mobile apps very appropriately. Their solution is so simple and ingenious, it makes ...

on
Creative UI design of website for electronic devices

What's interesting about it?

Talk of creative UI designs and keecker’s website will instantly strike you with its out of the box design .Keecker is a new type of movable computer that is designed with the home in mind . It will remind you of BB-8 robot from Star Wars movie series. Keecker lets you project movies & images, listen ...

on in  Banking & E-Wallets
Dynamic analysis of text messages on cellphone to track bank transactions

What's interesting about it?

Most common platforms that we have come across does not give a consolidated summary of our spending patterns. Ideally, the best way to track expenses would be analyzing the text messages at the cellphone, as now every transaction comes with a text alert. One of the applications called Walnut, is equipped with the following features ...

on in  Media & Content
Expressing opinions on article’s through emoticon.

What's interesting about it?

Online articles have been around for some time now. viewership is high and is increasing by the day. This opens the challenge of making an article engrossing, increasing reader involvement ultimately leading to improving the reading experience as a whole. This is all the more important amidst the increasing competition amongst content website. Storiesfeed.net ...

on in  Social Networks
Real Time Communication in Code Sharing

What's interesting about it?

Most common form of collaborative works that we observe on online platform would be the joint code development, code sharing. Many IT companies use version controls to keep track of latest addition, modifications and updates in code. Still these softwares don’t provide any real time collaboration tool for joint simultaneous development. One of the ...

on
Crowd Engagement in Crowd Funding

What's interesting about it?

Crowd funding is all about creating trust. Trusts usually build up from reliable stories, updates and word of the mouth. So for a crowd funding site to be effective, where it basically takes money from a bunch of strangers to achieve goals or help plight of other bunch of strangers, it needs to employ these ...

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