The UX knowledge hub

Zest (www.zest.is) is a one cool content website that I use on a daily basis. Apart from some cool articles shared by other marketers, what makes it more engaging is cool UI layout of its chrome extension.

Kudos to the team behind it that has taken the content consumption more engaging. Be it use of ...

I came across farfaraway (http://www.farfaraway.co) sometime back. There are many astrology sites but what makes this one interesting is the way it presents the information to its users.

The website design is very refreshing. Use of minimalist theme with good combination of font and dual color tones definitely adds to the UX and ...

One of the constant struggle any product manager has is that how a product feature can be made aware to a user and get them to use it. Hence, found this interesting. Upwork is a freelancing platform and one of the feature it provides is seamless communication between project owner and freelancer.

However, with so ...

How often you come across an e-mail campaign from a government body thanking you for contribution towards Nation Building? Though getting congratulations/appreciation mail has been a norm when it comes to your typical online businesses or from loyalty programs of a private player, no one expects a government body to use this in their e-mail ...

It is very tough for job portals to differentiate these days. Hence, it is very essential for them to keep on trying new ideas and hacks to get the attention of registered users. With demonetisation being a hot topic in India these days, lot of digital players have encashed this opportunity as it's a direct ...

Facebook is all about features which a user can relate to. Hence, apart from 'People you may know' which has been there for long, it has also introduced content recommendation feature to boost engagement!

Generally we see feedback getting captured either in pop-up or using e-mail based surveys. And generally for ads, I have never seen a feedback being captured at the right moment.

Though on Amazon, found the placement of 'Ad feedback' very interesting. It is subtle yet will come into your notice. A good way to capture ...

Suggestions based on similar interests seems to be one popular growth hack most products use to increase engagement. Recently observed something similar on LinkedIn around content recommendations where in my timeline LinkedIn was recommending a Marketing Analytics video with a heading - 'People like you are watching'

Interesting way to get more engagement on community ...

Twitter has recently rolled out a new feature called 'You might like'. It's an interesting feature as it helps a user to get notified of relevant content which people he is following have liked.

A good feature that can definitely help Twitter to improve the average amount of time a user spends in a ...

E-Commerce marketplace is a hyper competitive segment in India. Likes of Flipkart, Snapdeal and Amazon keep on trying various means to acquire new users as well as retain the existing ones. They spend tons of money on both user acquisition and retention due to which their unit economics goes for a toss.

In that context, ...