• Growth hacks, tips & tricks - Acquisition/Conversion

    Every business wants to increase acquisition/conversion from digital channels. Period. However, there is no magical wand and each business has to keep on trying different idea/concept, test different UI etc. This is where you will find some interesting hacks/tactics our contributors' have liked and shared.

on in  Media & Content
How interesting UI layout of Zest takes its user experience and engagement much higher

What's interesting about it?

Zest (www.zest.is) is a one cool content website that I use on a daily basis. Apart from some cool articles shared by other marketers, what makes it more engaging is cool UI layout of its chrome extension.

Kudos to the team behind it that has taken the content consumption more engaging. Be it ...

on in  SaaS
Apart from the concept, the UX is what makes FarFarAway more interesting!

What's interesting about it?

I came across farfaraway (http://www.farfaraway.co) sometime back. There are many astrology sites but what makes this one interesting is the way it presents the information to its users.

The website design is very refreshing. Use of minimalist theme with good combination of font and dual color tones definitely adds to the UX ...

on in  SaaS
How Upwork makes aware a user of its product feature at the right moment

What's interesting about it?

One of the constant struggle any product manager has is that how a product feature can be made aware to a user and get them to use it. Hence, found this interesting. Upwork is a freelancing platform and one of the feature it provides is seamless communication between project owner and freelancer.

However, with so ...

on in  Banking & E-Wallets
Searching for ways to monetize your banking app? USAA has the right answers

What's interesting about it?

Despite the growth in online banking, most apps have failed to monetize effectively on its wide customer reach. Financial institutions now actively look to migrate costly transactions from branch or call center to self-service mode. It is believed that part of the reason for lack sales integration is related to the challenge of selling within ...

on in  Media & Content
Want to mortgage a house? Halifax's Home Finder helps you do that and much more

What's interesting about it?

Halifax has introduced a new 'Home Finder' mobile app that uses augmented reality technology to enable users to view and pull up data on houses for sale as they pass them on the street. The Lloyds Banking Group subsidiary has teamed up with findaproperty.com to offer searches on houses for sale across the UK ...

on in  Banking & E-Wallets
How Bank of America is leveraging the power of GPS to customer delight

What's interesting about it?

Using the GPS and photo capabilities inherent within a smartphone, Bank Of America has now started providing unique capabilities that enhance the customer experience and usability. BankAmeriDeals allows the customer to select his geographical location through the GPS and the app shows all the nearby places, be it a fast food chain like Burger King ...

on
Creative UI design of website for electronic devices

What's interesting about it?

Talk of creative UI designs and keecker’s website will instantly strike you with its out of the box design .Keecker is a new type of movable computer that is designed with the home in mind . It will remind you of BB-8 robot from Star Wars movie series. Keecker lets you project movies & images, listen ...

on
Crowd Engagement in Crowd Funding

What's interesting about it?

Crowd funding is all about creating trust. Trusts usually build up from reliable stories, updates and word of the mouth. So for a crowd funding site to be effective, where it basically takes money from a bunch of strangers to achieve goals or help plight of other bunch of strangers, it needs to employ these ...

on in  E-Commerce
Myntra Tailoring it's way to Customer Delight!!

What's interesting about it?

In the ever competitive world of e-commerce where the giants like Flipkart, Amazon, Snapdeal are looking to differentiate themselves by trying out various initiatives, Myntra (acquired by Flipkart) has come up with an innovative concept for customer delight. Myntra tested a concept of allowing free alteration with contract tailors in Bangalore for all its customers ...

on
MagicBricks Propworth use of Amitabh Bachchan's Jalsa house in its marketing

What's interesting about it?

With many ads vying for your attention on different digital channels, it is very tough to get more view and click rates. Magic brick propworth is a feature of Magicbricks which they have been pushing recently where you can estimate a property's price to ensure you can make an informed decision. The feature itself ...

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