Nishith Gupta on in Social Networks
Suggestions based on similar interests seems to be one popular growth hack most products use to increase engagement. Recently observed something similar on LinkedIn around content recommendations where in my timeline LinkedIn was recommending a Marketing Analytics video with a heading - 'People like you are watching'
Interesting way to get more engagement on community ...
Nishith Gupta on in Social Networks
Twitter has recently rolled out a new feature called 'You might like'. It's an interesting feature as it helps a user to get notified of relevant content which people he is following have liked.
A good feature that can definitely help Twitter to improve the average amount of time a user spends in a ...
Nishith Gupta on in Social Networks
In order to motivate users to remain engaged on LinkedIn, it has provided a feature that lets user know important news about their connections.
So, as a user, I do not have to go around finding what's new with my connections. On home page, itself, Linked In provides a section of the most important events ...
Nishith Gupta on in SaaS
MailChimp - an email marketing software product intelligently hyperlinks to relevant call to actions while describing its features. This is a great way to ensure that flow doesn't break while reading but also at the same time if a user decides to take further action, he need not have to look around on website. This ...
