Customer retention is key to building a sustainable business. Unless you can't retain a user, you will not be able to recover the cost of user acquisition. We look at here some innovative ways which has caught our contributors' attention of what different business do to retain their customers.
Facebook is all about features which a user can relate to. Hence, apart from 'People you may know' which has been there for long, it has also introduced content recommendation feature to boost engagement!
Suggestions based on similar interests seems to be one popular growth hack most products use to increase engagement. Recently observed something similar on LinkedIn around content recommendations where in my timeline LinkedIn was recommending a Marketing Analytics video with a heading - 'People like you are watching'
Interesting way to get more engagement on community driven ...
E-Commerce marketplace is a hyper competitive segment in India. Likes of Flipkart, Snapdeal and Amazon keep on trying various means to acquire new users as well as retain the existing ones. They spend tons of money on both user acquisition and retention due to which their unit economics goes for a toss.
Google Now is an app for providing personalized services based on user interactions. One of the services it provides is the estimated time of commute via Google Maps. Google now provides intelligent notifications on mobile about the commuting time from Home to Work and vice versa.