• Growth hacks, tips & tricks - User Experience

    User Experience (UX) inspirations from real world as hunted by our community

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Google India’s Make Small Strong Vote

Noticed this rather curious campaign by Google India.


What was interesting pushed people to search something that they normally wouldn’t care much about: ‘make small strong vote’

It’s part of Google India’s larger initiative targeted at SMBs: https://grow.google/intl/en_in/smb-make-small-strong/ 


PS: Searching the term now no longer gives the poll or even Google’s own page as ...

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AngelList - Useful company tags on job listing

One of the challenges often faced by startups is how to attract good talent to apply to their job posts. The competition is always high on popular job posting platforms be it LinkedIn, AngelList or others. Obviously, one way to attract talent is through well articulated job description and payscale. Though these are more platform ...

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Amazon in Hindi

It was refreshing to see an Amazon page offering a Hindi Beta version today. The translations were pretty decent but what I liked more is the nudge to try it out. Unlike Google’s option where you might miss it, this one is unmissable. I think it shows the level of confidence Amazon has even in ...

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Doing push notifications the right way

A featured snippet by Sonika Chhonkar, Associate Lead, UI/UX at TO THE NEW:


Many of your phones are getting bombarded with notifications. While making a move of clearing all notifications in my phone, got my eyes on one of the top fashion clothing brand #myntra app notification by saying; Why Stop just Shop, We saw ...

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Address change notification on Uber Eats

This happened when I wanted to order food immediately on Uber Eats. I was in a hurry to complete my food ordering task. I just opened the app and there is Uber Eats notifying me through a tooltip to change my delivery address sensing that my current location is not the same. This also provides ...

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Canva - The Design Tool for non-Designers

Featured product review from Sugandha, PM at Electronic Arts (EA).


My favorite Product? Canva!

What do they do? They make it super easy for non-designers to design beautiful art assets of all kinds.

What value does it add?

1. We as a generation are more Design-centric in our approach to technology than ever before, ...

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Deep personalization by Amazon for its prime customers

I am a Amazon Prime customer but surprisingly never received this mail. This is a featured snippet from Lokesh Gupta (Director of Product Management, CarDekho). It caught my eye as this tells how deep is Amazon's targeting -


How much do you love your customers?


How much do you know about your customers?


What ...

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Uber Spotlight: A simpler way to Spot your ride

Featured Snippet is submitted on behalf of Karthik Srinivasan, Communications Consultant, ex-Ogilvy, Flipkart -


Uber has now introduced the Spotlight feature in India. You tap on the color button at the side of the app to let your app's full interface glow in one color. That color will glow in the driver's app too. ...

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Using Natural App icons to drive Downloads

This is a Snippet submitted on behalf of famous author and Game2Win Founder, Alok Kejriwal:


When we launched "Friends Forever" (Our 1st narrative Story Game on the Google Play Store: http://bit.ly/g2w-FF ), we used a generic 'good looking' icon for the game. The game had a good response & we kept updating the game while ...

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Good UX by Gmail: Reminder for access rights to a shared drive link

Most of the collaboration happens online these days be it on Google Drive, Dropbox or others. And probably link sharing over email is one of the most commonly used feature. However, I have often had not such a good experiences where someone has shared a document link hosted on an online storage platform but when ...