Akshay Kanade on 
It was refreshing to see an Amazon page offering a Hindi Beta version today. The translations were pretty decent but what I liked more is the nudge to try it out. Unlike Google’s option where you might miss it, this one is unmissable. I think it shows the level of confidence Amazon has even in ...
Nishith Gupta on 
I am a Amazon Prime customer but surprisingly never received this mail. This is a featured snippet from Lokesh Gupta (Director of Product Management, CarDekho). It caught my eye as this tells how deep is Amazon's targeting -
How much do you love your customers?
How much do you know about your customers?
What ...
Akshay Kanade on 
I noticed Amazon modifying its payment flow. Previously the flow needed the user to navigate through two pages after clicking ‘Buy now’
But now, if your address is preselected Amazon shows a slider on the same page where only CVV needs to be added. Post this it shows an option to ‘Slide to Place order’. ...
Nishith Gupta on in E-Commerce
Generally we see feedback getting captured either in pop-up or using e-mail based surveys. And generally for ads, I have never seen a feedback being captured at the right moment.
Though on Amazon, found the placement of 'Ad feedback' very interesting. It is subtle yet will come into your notice. A good way to capture ...
