Growth hacks, tips & tricks tagged under Amazon

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Amazon brings in Single page payment flow

I noticed Amazon modifying its payment flow. Previously the flow needed the user to navigate through two pages after clicking ‘Buy now’


But now, if your address is preselected Amazon shows a slider on the same page where only CVV needs to be added. Post this it shows an option to ‘Slide to Place order ...

on in  E-Commerce
How Amazon captures feedback for ads on its website

Generally we see feedback getting captured either in pop-up or using e-mail based surveys. And generally for ads, I have never seen a feedback being captured at the right moment.

Though on Amazon, found the placement of 'Ad feedback' very interesting. It is subtle yet will come into your notice. A good way to capture ...