View a Gamification: Engagement + Retention Case Study for Curefit

Gamification: Engagement + Retention Case Study on Curefit

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30
Solutions
14

Context: Gamification to Improve Engagement & Retention for New Users

Cure.fit has an option to take live cult.fit sessions at home. This feature becomes even more significant in current times.
While existing users may be motivated and find it simple, the task of exercising via an app can be novel and challenging to new users.
That said, lots of other ‘virtual fitness’ apps have been able to achieve this by gamifying the experience.
In this challenge you need to use gamification to ensure that new users
- Complete sessions
- Are regular with their sessions & plans
You can suggest tweaks, feature additions but all of them must be practical and simple to implement (at max 3).
Also, please focus on the granular details of your suggestions rather than just listing them out. The more details and nuances covered the better.
Note:
- It would be advisable to compare cult.fit to the competition in the Fitness domain to get insights on what can be improved
- While the ‘Energy Meter’ is an interesting feature, we found it buggy and hence would suggest you ignore it for this challenge
- Usability issues are NOT the main focus of this challenge
- Finally, we do recommend enrolling for atleast one session (HRX comes highly recommended). Besides being a great source of insights, it sure can help with staying fit.

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#	Name	Score	Solution
	Arpita Senior Management Consultant, Spencer Stuart	8.85	🔐
	Kavitha Chetana Senior Product Manager, Amazon	8.65	🔐
3	Ashit Product Manager, Cytel	8.4	🔐
4	Kishan None	8.15	🔐
5	Richa UI UX Designer, Freelancer	8.05
6	Priyank Product Manager, CreditVidya	7.95	🔐
6	Haripriya UX Designer, Doxology Infotech	7.95	🔐
7	Rajath UX Researcher , Disney Hotstar	7.8	🔐
7	Sakhee UI UX Designer, Rejolut	7.8	🔐
8	Kiran Group Manager, HCL Technologies	7.7	🔐
8	Kopal Product Manager, Carestack	7.7	🔐
9	Mayank Product Manager, HT Media	7.65	🔐
10	Sanjay Product Manager, ElectrifAI	7.2	🔐
11	Pratap R Product Lead QA, Ness technlogies	5.95	🔐

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