Context: Product Strategy & Competition Analysis
Google recently rebranded its Hangouts video calling offering to Google Meet. Meet was originally it’s video calling service created only for enterprises (GSuite clients). Now, the same product caters to both B2C and B2B use cases and is free to use (with limitations).
In essence, Google has responded to the competition in the video conferencing/video calling/webinar space from Microsoft Teams, Zoom and others. Fun fact: it’s landing page says, ‘We re-engineered the service we built for secure business meetings, Google Meet, to make it free and available for all.’
Consider the following scenario: A small business owner is evaluating the possible product offerings in the video conferencing space. (you may make additional assumptions, but need to clearly mention them)
You are a part of the Google Meet product team. In this challenge, you need to come up with tweaks that you feel are needed in your product offering, to cater to this customer segment.
Also, you need to compare your offering with that of the competition to find the most impactful tweaks. You can consider the following competitors:
- Microsoft Teams
- Zoom
- GoToMeeting
We are looking for the top 3 changes that you want to make to your product offering.
Please note:
- While this is a product strategy challenge, it also has nuances of marketing and communication built in. Feel free to suggest tweaks related to these areas, if impactful
- It is advisable to use annotated screenshots for greater impact, incase of comparisons
- We recommend you do primary user research to uncover true user/prospective user insights
- ‘Product’ here is not restricted to only the video conferencing tool. You need to consider the overall user journey that a prospective buyer would undertake to define the ‘product’
- You may choose any platform, desktop or app, but be aware, that it also needs to be what your target user primarily uses for video conferencing
Additional resources:
https://techcrunch.com/2020/04/22/google-meet-launches-improved-zoom-like-tiled-layout-low-light-mode-and-noise-cancellation/
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