- What's Buzzing
Our Goldmine of the Top Solutions from all Product & Design challenges
A Fun Quiz to Test your Product Knowledge. A new Quiz Every Friday!
Solve Competitive Real World Product Problems and Get Continuous 1-on-1 Feedback to Improve
Read and Practice Product & Design Case Studies
Apply to Jobs
View and apply to design and product jobs
Post a Job
Tap into our talent pool of 7000+ designers and product managers
Get guidance from mentors to improve your CV, portfolio, take mock interviews
Get improvement areas for your CV to convert more applications into interviews.
Get feedback on your portfolio website to make a good first impression on hiring managers
Build confidence by doing mock interview with Product & Design professionals
Tasks & Assignments
Get guidance on your interview task
- For Businesses
- About Us
Groww is well known for two things: discount broking and a simple yet great user experience.
Over the last year, Groww, along with several other players have seen a tremendous growth, both in volumes as well as new users, on their investment platforms.
Opening a trading account in India, has always been a hassle: documents, forms, signatures, bank account details, the works! But with the availability of e-KYC, simpler demat creation processes and friendly regulations, a ‘fully online’ account opening process became a reality.
And Groww has leveraged this to create one of the relatively better onboarding experiences, if not one of the best.
However, even today, despite trying to provide a simple onboarding experience, there are atleast 10-18 different steps involved, for a new user to create a trading account with Groww
In this challenge we want to check if this process can be optimised even further.
If you think yes, there is a scope to optimise, then you need to back it up with the improvements needed. These can be in the form of a note/mock/wireframe for each optimisation. Limit the optimisations to 3 and focus on the most impactful ones, which are likely to give the highest uptake i.e. more successful registrations
If instead you feel no, there is no scope to optimise, you need to back this view up as well. There are various ways to do this. For eg, analyse competitors, check up regulations etc. More on this in the QnA
There are no right or wrong answers here: but whichever you choose, it has to be a considered, well thought out view.
We’ll be sharing more details, articles and notes on the forum. Do check it out
Incase you would not like to try the app yourself, or are unable to do so, you can check out this blog post from Groww which has all the required screens for the current flow: https://groww.in/blog/open-demat-account-on-groww/
Groww has also created a video explainer: https://www.youtube.com/watch?v=104mGZ8MWmA
You can consider either the mobile app or the desktop website for this challenge: we’d recommend the app
This challenge is NOT hosted by Groww is and only a learning exercise