Context: UX improvement for more conversions
Site:www.udayancare.org
About UdayanCare
“Udayan” is a Sanskrit word meaning “Eternal Sunshine”. We aim to bring sunshine into the lives of underserved sections of society that require intervention. Registered in 1994 as a Public Charitable Trust, Udayan Care works to empower vulnerable children, women and youth, in 26 cities across 13 states of India. On the onset of commemorating our 25th year, we have newly changed our website and for a successful site, one requires an effective, sustained marketing strategy beyond presenting information, achievements, images, videos and other files. Our website design is focused on specific goals, along with measurable objectives to attain them.
Voice of NGO:
With new website in place, we are looking to fulfill following goals:
- Focus on conversion improvement of first time visitor to a volunteer or donor
- Well organized content to ensure visitor is able to comprehend in an easy way.
Problem Statement:
Have a look at UdayanCare website and identify potential UX Hacks around:
- UI
- Content
- Interaction
- Information Architecture
That helps them improve conversions of first time visitors to volunteers and donors through their website. As a secondary objective, identify areas of improvement on above parameters to make it user friendly and with intuitive and logical presentation of content.Consider for both - mobile and desktop.
Deliverable:
- PDF with annotated/revised website screens
- Give proper explanation for each change you are recommending them to do.
