Is Gmail the new Email?
Atleast that's what our data from UXHack signed up users says so
NG
Nishith Gupta
1 min read
Atleast that's what our datapoint from UXHack signup shows so (B2C signups).
Before May 21, we only had Email & LinkedIn as the Sign Up options on our platform.
And given any time frame, it was almost in the range of 45:55 type of split between them.
However, after introducing 'Sign In with Google', almost 70% is from Google. Email got reduced to a single digit. The given image compares for a 90-day period.
That's some habit change by a product! If you are still thinking about adding Google, I will say do prioritize it!
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NG
Nishith GuptaWrites for UXHack about design challenges, portfolios and the craft behind them.
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