Job Description
Overview
The role leads go-to-market strategy for new and existing B2B enterprise propositions, collaborating closely with Sales, Marketing, and Partnerships. It involves crafting positioning, building lead workflows, and driving pipeline through multi-channel campaigns.
Experience
5-9 years
Responsibilities
- Lead GTM strategy from market research to launch-ready narrative for new and existing propositions.
- Build, optimise, and maintain lead workflows and pipelines to ensure zero drop‑offs between campaigns and Sales.
- Create and maintain GTM artifacts such as one‑pagers, use‑case sheets, and objection‑handling guides for key verticals.
- Partner with Sales and Marketing to refine messaging, improve targeting, and orchestrate multi‑channel campaigns.
- Track, analyse, and report campaign performance, turning insights into continuous optimisations.
Eligibility
- MBA from a premium institute
- 5-9 years experience in strategy consulting or a strategy/insights role with strong structured problem‑solving
- Exposure to B2B SaaS, fintech or RegTech (plus strong synthesis and communication skills)
Skills
GTMStrategy ConsultingB2B SaaSFintechRegTech
About Company
A B2B enterprise‑focused company operating in the fintech/RegTech space, seeking a GTM leader to drive market penetration and pipeline growth.
