• Growth hacks, tips & tricks - Mobile/Web Apps

on in  Media & Content
How interesting UI layout of Zest takes its user experience and engagement much higher

What's interesting about it?

Zest (www.zest.is) is a one cool content website that I use on a daily basis. Apart from some cool articles shared by other marketers, what makes it more engaging is cool UI layout of its chrome extension.

Kudos to the team behind it that has taken the content consumption more engaging. Be it ...

on in  SaaS
How Upwork makes aware a user of its product feature at the right moment

What's interesting about it?

One of the constant struggle any product manager has is that how a product feature can be made aware to a user and get them to use it. Hence, found this interesting. Upwork is a freelancing platform and one of the feature it provides is seamless communication between project owner and freelancer.

However, with so ...

on in  Banking & E-Wallets
Bored of answering security questions before every login? Capital One's Swift ID shows how to avoid it

What's interesting about it?

SwiftID, which aims to do away with the typical security questions like “name of your first pet?” or “mother’s maiden name?” is the first offering of its kind by Capital One.
This mobile app-based tool takes advantage of different security mechanisms to protect users’ accounts against fraud, rather than forcing you to prove your ...

on in  Banking & E-Wallets
Want to exchange payments with your social circle? Venmo is just the app you are looking for

What's interesting about it?

Venmo is a Peer to Peer banking software that allows to exchange payments among your friends. The app links your Facebook friends and email contacts to your bank account. Venmo will allow users to create a group account to make group transactions easier, faster and hassle free. Venmo clearly identified the current problems with group ...

on in  Banking & E-Wallets
Looking for something beyond just conventional banking? Barclays shows the way through its Cloud It feature

What's interesting about it?

Banking apps are now much more than just banking. Barclays launched Cloud It feature that allows user to electronically store all their documents and access them online. This free feature lets you tag all the documents as per their categories making it easier to find and use later.It also enables the customers to add ...

on in  Media & Content
Want to mortgage a house? Halifax's Home Finder helps you do that and much more

What's interesting about it?

Halifax has introduced a new 'Home Finder' mobile app that uses augmented reality technology to enable users to view and pull up data on houses for sale as they pass them on the street. The Lloyds Banking Group subsidiary has teamed up with findaproperty.com to offer searches on houses for sale across the UK ...

on in  Banking & E-Wallets
How Bank of America is leveraging the power of GPS to customer delight

What's interesting about it?

Using the GPS and photo capabilities inherent within a smartphone, Bank Of America has now started providing unique capabilities that enhance the customer experience and usability. BankAmeriDeals allows the customer to select his geographical location through the GPS and the app shows all the nearby places, be it a fast food chain like Burger King ...

on in  Banking & E-Wallets
How ICICI is using Robotics to deliver a great banking experience

What's interesting about it?

ICICI’s Chatbot is the latest rollout from the bank which engages with customers. This initiative aims to emulate human actions to automate and perform repetitive, high volume and time consuming business tasks cutting across multiple applications. At ICICI Bank, software robots have reduced the response time to customers by up to 60% and increased ...

on in  Media & Content
How Pocket's play with just words makes it more engaging

What's interesting about it?

Pocket, formerly known as Read It Later, recently acquired by Mozilla, is an app that lets you save articles from your desktop browser like Chrome or Firefox and you can these saved articles on your mobile device using their app Pocket. It has today become much more than that, it has become a community in ...

on in  Media & Content
How The Guardian uses long-press effectively on its mobile app

What's interesting about it?

Have you noticed the nine hundred different share buttons on every article that news apps and websites have? Am i the only one who is put off by these icons? I am sure not. The Guardian is tackling this issue in the mobile apps very appropriately. Their solution is so simple and ingenious, it makes ...

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