View a UX Audit Case Study for Meesho

UX Audit Case Study on Meesho

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Solutions
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Context: UX Audit of a Social Commerce App
Meesho is a social commerce app. It has been in the news thanks to a recent funding round, valuing it at $2bn.
The app tries to leverage WhatsApp networks to resell products. Its primary users are housewives and young women, who use their close networks and groups on WhatsApp to sell products.
The products that are sold are largely unbranded, which one could find in local markets, such as clothes, utensils and more.
Basically, Meesho is trying to formalise an unorganised market of reselling, via its app.
In this challenge you need to do a UX Audit of any 1 user flow in the Meesho App.
Firstly, you need to justify why is it that the user flow you have chosen is important, as compared to the others. Then, you need to find issues with that flow and suggest easy to implement improvements.
Please note:
Your choice of user flow to audit should be based on its impact on the user and business, both
We recommend using annotated screens to convey the issues that you spot
User research is not essential, but will definitely give you a lot of insights into how reselling works (as also the common issues)
Reselling has its own underlying issues: poor product quality, poor delivery experience and more. Your focus should not be on the underlying business issues, but the issues within the product itself i.e the app (you may choose to call out the business issues separately)
Meesho is NOT hosting the challenge. This is just a learning exercise.
Other UX Audit challenges we have conducted:
Tesla: https://uxhack.co/product/Tesla/challenges/ux-audit-tesla/
ET Money: https://uxhack.co/product/Etmoney/challenges/ux-audit-new-user/
PhonePe: https://uxhack.co/product/PhonePe/challenges/phonepe-ux-audit-of-new-product-offering/
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#	Name	Score	Solution
	Srishti UX Designer, Moonraft Innovation Labs	8.7	🔐
	Mohammed UX Designer, Securin	8.6	🔐
3	Priyank Product Manager, CreditVidya	8.5	🔐
4	Shubham Associate Product Manager, LambdaTest	8.4	🔐
5	Swarnima Product Designer, Meesho	8.3
6	Tanisha Software Engineer, Gameskraft	7.2	🔐
7	Ahammed UX Designer, Accenture	7.0	🔐
8	Amrita UX Designer, Insorce	6.9	🔐
9	DEEPAN Consultant, TCS	6.8	🔐
10	Darshini Consultant, Capgemini	6.5	🔐
11	Raphael	5.9	🔐
12	Konica UI UX Designer, 10kDesigners	5.5	🔐