Job Description
Overview
Strategic B2B Product Marketing Manager responsible for developing go‑to‑market strategies, product positioning, and cross‑functional launches of AI‑enabled solutions, while collaborating with product, sales, demand generation, and executive leadership.
Experience
11-14 years
Responsibilities
- Develop and execute go‑to‑market strategies for new products, solutions, and major releases
- Create differentiated positioning, messaging, and value propositions to drive engagement and revenue
- Conduct market, customer, and competitive research to identify opportunities and threats
- Lead cross‑functional product launches and enable sales teams with content, training, and competitive intelligence
- Drive lifecycle marketing initiatives to increase adoption, retention, and expansion of existing products
Eligibility
- Product Marketing expertise in SaaS, fintech, payments, or technology sectors
- 11 to 14 years of relevant experience, including go‑to‑market execution and sales enablement
- Master’s degree (required)
Skills
Product MarketingGo-to-Market StrategyMarket ResearchSales EnablementAI Solutions
About Company
APTEAN is a global technology and consulting firm delivering digital solutions and services.
